The Membership Mastery

This episode is a cracker! I talk with Joe Kerns from Majik.co and we talk all things email marketing. 

We cover: 

• How to build a relationship with your email list 
• How to get more sales 
• How to get people back to your website 
• When to know when people are ready to buy from you 
• How to plan out your customer journey 
• What emails to send to people when they sign upto your email list 
• Don’t be afraid to make an offer and how to do this 
• A Thank you page GAMECHANGER! 

What I really liked here was that we spoke about how to do the unscalable first and then start scaling, Joe gave a really actionable episode here which you can use to really scale your internet marketing. 

Firstly what is engagement? 

Experts say a good 10% of members is a good number - this means they are commenting and showing up, I think though we need to unpack that a bit because just because people aren’t commenting doesn’t mean they aren’t engaged 

Here’s mistakes membership site owners make:

• They post random stuff in a bid to get more people commenting 
• They focus on the people who comment 
• They measure on engagement alone 

Now after this episode you aren’t going to be those guys! 

For me an engaged member falls into one of these: 

• Somebody who logs in 
• Reads your stuff 
• Comments 
• Turns up to calls 
• Reaches out when they need you - knowing you are there is enough 

I learnt this from doing my lurker week - that a lot of people get what they need by just reading and don’t feel the need to add anything to the discussion 

Actionable steps 

Don’t post random stuff or where you just ask Q’s - post different types of content and speak to them 

Randomly message people who don't comment to see how they are 

This will mean you don't just focus on engagement numbers! 

If you are a membership site owner, then you know one of the biggest challenges is keeping your members engaged! As a result, we've compiled six events that will help get your members popping:

1. Social events 
2. Cocktails and conversions 
3. Wine tasting 
4. Party 
5. Watch along 
6. Hot seats 

In this episode, we're talking about how to get your members engaged and excited. More than just coming in for a few hours or days every once in awhile, they need something that will keep them interested in what you offer. We have six events you can host inside of your membership which will make it more exciting, engaging and memorable! Listen now to find out the best way to achieve this.

6 ways to get your community talking more, and taking action

In this Podcast I'm going to show you how you can get your community talking more and taking action. 

1. Make a list of all the things your community is known for create a post about each thing, with links to other posts, videos, and articles that can help them!
2. Encourage people to share their own stories inside your community - Share your story and ask for What were you doing before you got a DESIRED RESULT?
3. Host an event in your community where everyone can talk about what they love and get to know you better - I've used BTC Social - Come get a beer with us! Get members to send Q's in before off topic ones.
4. Ask people what was it like when you first had your aha moment, and you had your first MINI WIN?
5. Weekly Wins - Post in community so the group can cheer the wins together
6. Listen to my podcast episode (Case Study) How I Increased Engagement In My Community 70% in 7 Days!

Here are some ways to build a thriving online community for your members and make it easy for them to share their stories with you.

Remember that people who feel they belong in an online community will be more open about sharing their own story, which is the key ingredient of any success with a membership!

I know that you want your members to get results, but if they're not getting the results you expected, it can be frustrating.

You might be feeling like a fraud or a failure or WORSE that people will think you are the problem they aren't getting results....

The problem isn't you.... find out why in this podcast episode!

Facebook AHA shares 

Every day, I watch as membership site owners struggle to engage with their audiences. Some are even resorting to the dreaded "please like me" tactic - which is not only ineffective but also turns off potential audience members.

In this podcast, we'll discuss 3 easy ways you can increase engagement in your membership site without coming across as desperate or needy.

1) Ask Q's - Your members are the hero here, so ask yourself what do they want? Then create a list of everything they need to know around that topic then brainstorm a list of questions! Make sure you break the seriousness up with some fun!

2) Share personal stories about how you overcame a challenge in order to help others do the same thing: People want to know that if they follow your advice, they will

3) Use badges brainstorm a list of badges that could increase engagement, for example recently I used a MVP badge which increased engagement and I give this away everymonth! You could also combine this with a leaderboard!

You can create a powerful community by fostering trust and authenticity with your members. Be proactive about creating the best customer experience possible, and you will see an increase in engagement that could lead to higher revenue for your business! To help you take this first step, we’ve created a list of 3 tips. Which one do think will be the most effective?

Want 365 days of content post ideas? Click me

The podcast was inspired by the question, "Is your community a club or a dinner party?" Our Mathilde Circle.so Community Manager posed this question in her post about getting your membership off to an engaging start. 

The analogy helped me think of how I get something from attending events like family parties and what I can do with that experience when it comes to my own communities as well - for example creating relevant content will help people feel more invested in their memberships!

Listening to this episode will help you... 

• Build a sense of community with your membership

• Create relevant content to engage members

• Share best practices for running an audience-focused community

With these tips in mind, you can create community that will grow into a loyal group of customers and advocates. What steps are you taking to build your membership? How have these tricks helped you connect with your audience? 

100 - (Case Study) How I Increased Engagement In My Community 70% in 7 Days! 

In this episode I will break down how I increased community engagement by 70% in 7 days, I’ll break down the whole process so you can have all my key takeaways. 

Shall we get into it? 

So I got this idea from a blog post by digital marketer, where they ran an experiment to do a lurker week to try and increase their silent members in their community - it got me thinking I had 700 members at the time but only 20% of them engaged - I know others got value as they read the posts 

BUT could I get them to post? 

What was my aim? I wanted people to get more out of the community, I know they emailed or privately messaged but I knew they’d learn faster and get more out of it from communicating in the group. 

The results were: 

• 40 people who have never commented before commented on my lurker post 
• 70% engagement within 7 days - this was measure by posts, engaging on posts & comments 
• It increased the sense of community in the membership 

ryan@themembershipmastery
www.themembershipmastery.com

It all started in 1901 and led to a $130 business the lessons you can take from that story to build your community….. 

It’s all about the experience...

Most companies focus on the product, Disney don't they are story and exprienence and it led to an amazing community of raving fan....

What can you take from this? 

1. What story can you tell? 
2. The characters? They are your members 
3. Disney is a master of their audience - they analyse it, what does your audience do inside your membership? 
4. What experience and stories are you telling in your membership? 

This episode is a break down of an experiment of something I am going to do is a 90 1-A-Day Video onto Youtube.... crazy right?

I want to test myself and break down whether I can do this and will this help me grow my membership - I currently have 7 subscribers on my Youtube......

Where will I be at the end?

You can follow me on YouTube Click Here (So I don't have just 7 subs!)