It all started in 1901 and led to a $130 business the lessons you can take from that story to build your community….. 

It’s all about the experience...

Most companies focus on the product, Disney don't they are story and exprienence and it led to an amazing community of raving fan....

What can you take from this? 

1. What story can you tell? 
2. The characters? They are your members 
3. Disney is a master of their audience - they analyse it, what does your audience do inside your membership? 
4. What experience and stories are you telling in your membership?