The Membership Mastery

120 - George Byrant - Create a killer business by caring about your customers


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George Byrant is a legend of the marketing world, he has the right values as well. 

In this podcast episode, we cover how you can create a killer offer by caring about your customers. 

George Byrant has a great history of saying 'Relationships beat algorithms 

It's a great way to view the world. 

In this podcast episode George Byrant and I cover: 

  • What an offer is 
  • People first 
  • No upsells 
  • How loving your customers will 20x your business 
  • The offer doesn’t matter it’s the relationship 
  • How to not sacrifice your soul 
  • How to tie what you are doing into your offer 
  • How to give the fastest shortest path to result 


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The Membership MasteryBy Ryan Carruthers