The 2021 Year In Review 

2021 is the year I'll never forget. Mainly due to the fact that I was standing in the labour ward and was handed a little bundle. 

My first child, Isla. What a crazy rollercoaster of a ride I wasn't prepared for! I am sure all parents reading and listening can relate to that moment when your world changed. 

I wanted to create this episode because it's the last one this year as I take a 2-week break to really go through the year. 

It's usually at this time of year people start looking back and planning for the new year, I am no different. 

The big thing for me this year has been levelling up, I have come into a new niche that I am experienced in. But I am competing for your attention, with some good marketers & some total fake guru's. 

It's been about how I can give you the most value I can bring. How I can put my personality, my values etc... into what I am building. 

In this episode I cover... 

What worked 

• Talking to people as people 
• Getting to know members 
• Email marketing 
• Bullet journal 
• Podcast 
• Getting deep into the customer 

What didn't work 

• YouTube Challenge 
• Had to up my game marketing-wise 
• Several failed funnels 
• Facebook group 
• Focus on 

What're my ideas for the next year 

• Ultra-clear on what I want 
• The pathway for getting members 
• Focus on what I am good at and what I love 
• Grow the podcast - Pod parties/promotion 

I've had a GREAT 2021, yes it's had serious challenges but amongst that it's been a stellar year and I cannot wait to see what happens next.