In episode 111 Ken Davis talks to two twenty-something brothers and entrepreneurs Kody & Kyler McCormick about their company, the Outbound Life. In this episode you'll learn: •To define your end goal and start taking the steps towards that goal •That your weakness can be your strength if you look at it in the right light •Understanding the difference between your audience and your customer "You get to fail as many times as you want-you're not losing, you're learning.æ