🎙 Let’s Talk About Real Estate Podcast with Lisa B. Vendor & Buyer Management In this episode of Let’s Talk About Real Estate, I chat with Bjorn Kunzel about one of the most important (yet often misunderstood) parts of the real estate process. Today we are going to be talking about managing vendors and buyers effectively. Bjorn and I will break down the psychology and behaviour behind the three main types of sellers and how similar categories can be applied to buyers when reversed. So before we discuss how to manage our vendors, we first need to understand that there are 3 main categories of vendors. A Sellers ✅ Highly motivated ✅ Committed for a clear reason ✅ Often working with a deadline ✅ Reasonable and ready to go 👉 Your goal: Find them the best buyer at the best price that works for them. B Sellers 🔁 Want to sell, but don’t need to 🕒 No urgency or pressure 💰 Price-sensitive ⏳ Happy to wait (for now) 👉 These sellers can change motivation over time—watch for shifts. C Sellers 🚫 Not really interested in selling 💸 Will only sell for an inflated or unrealistic price 😬 Can be driven by ego or greed 👉 Often the most difficult to manage and least likely to transact. Buyer Management: You also have A, B and C buyers. 🔄 Simply reverse the same A-B-C framework For more information, go to If you would like to find out more about The Real Estate Club contact Lisa B. Entry to the training is by referral or direct contact only. If you are considering changing Real Estate Offices, please book a call with Lisa B. Lisa B: / Bjorn Kunzel: / Some links you will find helpful 📃 🏆 🤝