00:31 - Email marketing continues to outperform social media—even in an age of AI tools, chatbots, and viral content.

01:20 - Unlike social platforms you rent, your email list is an asset you own and control.

02:08 - People scroll social media for entertainment—but when they join your email database, they’re signaling real intent.

03:21 - A healthy email list consistently drives revenue through repeat offers, upsells, and automated follow-ups.

04:02 - James builds his list with free lead magnets like books, cheat sheets, and podcast content upgrades.

04:52 - Marketing by email lets you speak directly to prospects, customers, and re-engaged buyers at every stage of their journey.

05:51 - With the right email automation, your campaigns can run in the background—compounding results over time.

06:28 - Treating your list like a dumping ground or blasting it without thought kills trust.

07:53 - The key to inbox success is inbox deliverability and writing like a human—simple, personal, and value-driven.

08:28 - Most people don’t send enough emails—but sending more relevant email offers builds trust and sales.

10:32 - Selling through email isn’t pushy—it’s guiding someone from their current problem to a better solution.

11:38 - Even in 2025, email marketing remains the most reliable, direct, and profitable channel you control.