Do you know there are now over two million podcasts on iTunes, as compared to about one million in 2020? That goes without saying that it is one of the fastest-growing media content formats.

A podcast is often long interviews that offer the opportunity to show your personality and expertise, while a blog has only a few hundred or a couple thousand words. Not only it offers the time to explore, explain and expand on a topic, the conversation in a podcast often goes deeper as it progresses and since it can’t be fully scripted, it flows organically and may even have a few surprises.

My interview this week is with Mary Chan, the creator of Organised Sound Productions, a Podcast Strategist and Voice-Coach. She has over 20 years of experience in the radio business as a Commercial Producer and a Voice-Over Artist. Mary is based in Victoria, BC, Canada. Mary said "A podcast is essentially an extension of your brand or business." and I completely agree with her. It helps me to connect with my audience in a more personal way and it is always fun to share a conversation that can uplift, inspire or inform others who are listening.

Interview Highlights

* Why your voice is the No. 1 instrument you have * For audio books, should you use your voice or get a narrator?* Audio book and podcast are great marketing channels* How to better connect with your audience with your voice* Emotion and passion in your voice is a key factor to attract your audience to pay attention * Why is it important to discover your true voice by uncovering your past* “Code switching” emulating the speech depends on who you are talking to* What to consider if you want to start a podcast, the basics and fundamentals* Podcast discoverability on Google * With Google podcast manager, you can look up what people are searching for when they click "play" on your podcast.* Content, Transcript, AI and how to rank higher on Google with your podcast* Using podcast transcripts to pull quotes or use it to put together a book* Or reversely, record a chapter of your book and share it on podcast as a marketing tool* The future of podcast, monetisation, endorsement and more

If you would like to connect with Marh Chan, please visit her website www.organizedsound.ca

Video

https://youtu.be/ZZJ7U8uEAM0

Transcript

Sze Wing (00:03):

Hello, everyone. I am so excited to introduce you, Mary Chan who is today's guest. So so I met her through a women network and actually she's over in Canada. I'm really honoured to have her today as my guest for this podcast. A little short introduction on Mary Chan. She is the creator of Organized Sound Productions. She is a podcast strategist and voice coach. She has over 20 years of experience in the radio business as a commercial producer and a voice over artist. So you will hear it for sure. And Mary is based in Victoria, BC, Canada. So welcome to my show Mary!

Mary (00:47):

Thank you, Sze Wing. This is so great. We can finally connect. Yes!

Sze Wing (