Phil Singleton is one of those guys who seems to do 15 things all at once, and doing them really well. His background, like many of us is not web design and development. He started in finance and insurance and hated it. Now he's an SEO specialist with a projects under his belt. We chat about the fact that SEO has changed over the years and what strategies you can employ with your WordPress website clients to ensure that their sites rank well, as well as being able to pitch SEO as one of your services.