Sticky Brand Lab Podcast

#112: How To Start & Grow A Side Business Based On Your Knowledge, Experience, And Expertise


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Do you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers. 

In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and the lifestyle you want to create.


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In This Episode You’ll Learn 

  • How to turn your experience and expertise into a lucrative side business.
  • Why now is the perfect time to use your subject matter expertise to start a consulting, coaching or direct service business. 
  • Four steps for building and growing a profitable side business.
  • As a professional service provider, use this surefire step to identify which of your offers aligns to your ideal audience.


Key points Lori and Nola are sharing in this episode:

(01:10:75) Those who figure out how to sell their expertise will be able to find meaningful and impactful work from people who value a few hours of their time.

(02:45:60) The key to starting a business based on your knowledge is to see it as building your own personal enterprise.

(04:11:41) After the foundational level of your business model, level two is where you begin to grow your personal brand business.

(05:01:50) Level three is where you begin to hire other contractors or freelancers. This allows you to grow your business and increase your profits

Resources

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Sticky Brand Lab PodcastBy Lori Vajda & Nola Boea

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