This week on The Retail Perch, Shekar and Gary are thrilled to chat with David Milstein, the co-founder and CEO of SellCord, a service agency dedicated to simplifying the process of selling on Walmart’s marketplace. David shares his unique journey and insights into navigating Walmart’s ecosystem, from his beginnings in IT to helping clients with product placement. The trio discusses his entrepreneurial path, challenges that sellers face, strategies for thriving in the competitive retail landscape, and much more!