In this episode of “The Daily Author”, our guest Lainie Rowell is a bestselling author and award-winning educator. Her first book, Evolving Learner, focuses on professional learning for educators.

We discussed the importance of consistent, strategic marketing efforts for authors. She leverages social media platforms like Instagram, Facebook, and Twitter to engage her audience and encourage book reviews.

We cover that she uses book plates—customized labels she signs and gives to attendees for in-person events. It can stick them inside their books once purchased.

Please enjoy!

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