Sign up to save your podcasts
Or
Share #112 Product analytics tool assessment
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#112 Product analytics tool assessment
Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8
Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg
00:00:00 - Marketing and product analytics crossover.
00:04:24 - Brighton meetup for analytics.
00:08:32 - Product analytics platforms vs GA4.
00:11:05 - Product analytics platform considerations.
00:14:46 - Lifetime value and retention analysis.
00:18:28 - Product analytics and event data.
00:22:07 - Google Analytics limitations discussed.
00:24:58 - Measurelab advertisement
00:25:39 - Data discrepancies between analytics tools.
00:27:24 - Data collection and platform discrepancies.
00:30:09 - Product analytics integration challenges.
00:32:40 - GA4 platform limitations.
00:36:30 - Cookie banners and consent management.
00:39:10 - User experience and data collection.
00:44:45 - Integration buy-in for analytics platforms.
00:45:39 - Warehouse native analytics approach.
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #112 Product analytics tool assessment appeared first on Measurelab.
View all episodes
By MeasurelabFull show notes, transcript and AI chatbot - https://bit.ly/4194ef8
Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg
00:00:00 - Marketing and product analytics crossover.
00:04:24 - Brighton meetup for analytics.
00:08:32 - Product analytics platforms vs GA4.
00:11:05 - Product analytics platform considerations.
00:14:46 - Lifetime value and retention analysis.
00:18:28 - Product analytics and event data.
00:22:07 - Google Analytics limitations discussed.
00:24:58 - Measurelab advertisement
00:25:39 - Data discrepancies between analytics tools.
00:27:24 - Data collection and platform discrepancies.
00:30:09 - Product analytics integration challenges.
00:32:40 - GA4 platform limitations.
00:36:30 - Cookie banners and consent management.
00:39:10 - User experience and data collection.
00:44:45 - Integration buy-in for analytics platforms.
00:45:39 - Warehouse native analytics approach.
-----
Episode Summary:
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics. Dan shares his recent challenges relating to product analytics assessments, requirements, and navigating the vendor landscape. And Bhav offers up some insights into the evolving dynamics between marketing and product teams as they increasingly overlap in their interests.
-----
About The Measure Pod:
The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #112 Product analytics tool assessment appeared first on Measurelab.
More shows like The Measure Pod
View all
The Analytics Power Hour
161 Listeners
Pivot
8,814 Listeners
Big Technology Podcast
395 Listeners
The Rest Is Politics
3,383 Listeners