June 19, 2025

112| Scott Logan on Creating a Parish Website That Reaches the Unchurched

45 minutes

In this episode of the Rebuilt Parish Podcast, Scott Logan, from Juxt Marketing, explores the essential role parish websites play in modern-day evangelization and community engagement. He emphasizes how a well-designed, intentional website serves as a primary communication tool that welcomes both first-time visitors and long-time parishioners.

Scott walks through key principles for creating a frictionless online experience—highlighting how simplicity, clarity, and design consistency build trust. He explains how to balance the needs of new and existing parishioners, avoid insider jargon, and offer clear pathways for every type of visitor.

He also shares practical insights into common mistakes parishes make with their websites, the importance of optimizing for mobile use, and how your parish website should be fully integrated into your broader digital strategy. Most importantly, Scott reminds us that our digital efforts, like all ministry, should be rooted in prayer.

Connect with Scott and the team at Juxt Marketing to help you with your parish website:

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Chapters

00:00 – Introduction to Parish Websites

02:56 – The Importance of a Parish Website

05:55 – Elements of an Effective Parish Website

08:59 – Balancing Outsiders and Insiders

12:08 – Design and Visual Appeal in Parish Websites

23:05 – The Power of Design in Communication

24:25 – Creating a Welcoming Environment for the Unchurched

27:14 – Common Mistakes in Parish Websites

30:11 – Integrating Website with Digital Strategy

34:11 – Optimizing for Mobile Experience

38:35 – Bathe Your Website in Prayer

40:22 – Next Steps for Parish Website Improvement

Takeaways

A parish website is a primary communication tool.

80% of visitors check a church's website before attending.

Reducing friction on the website is crucial for visitor retention.

Effective websites answer common visitor questions simply.

Design consistency builds trust and enhances user experience.

Avoid insider jargon to make newcomers feel welcome.

Intentionality in website design is essential for engagement.

Mobile optimization is critical for reaching users on-the-go.

Clear pathways for different audiences improve user experience.

Bathe your website in prayer to invite divine guidance.

Keywords

parish website, church marketing, digital strategy, community engagement, website design, outreach, church communication, user experience, welcoming visitors, online presence

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