Brand archetypes are everywhere—but are they really helping your strategy?

In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead.

I cover:

Why archetypes seem appealing but lead to sameness

How they amplify industry clichés

Why the illusion they create of strategy is only skin deep

What I focus on in my brand strategy process instead

That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently. 

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