In this episode of The Social Bite mini-series, Emma tackles a question she hears often from clients: "Does social media marketing make email marketing irrelevant?" Emma shares why email marketing remains crucial to your business growth, even for social media-driven brands. She explores the unique advantages of email marketing, from the control it offers over your audience to its superior ability to drive fast, direct results. Emma also delves into the specific features of email, like audience segmentation and A/B testing, that allow for a more personalized and strategic approach to audience engagement. You'll walk away knowing why email marketing should be a cornerstone of your marketing strategy, and how to use it in tandem with your social media posting.

Listen in as Emma explains:

• Why social media alone isn't enough

• How email shortens the buyer journey for quicker, more direct purchases

• Why your email list could be your most powerful, long-term marketing asset

And so much more!

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