AI-driven search is reshaping how your content gets discovered and most brands aren't paying attention. In our February 2026 Marketing Updates episode, Emma breaks down four major shifts happening right now across AI, social platforms, and content discovery that could significantly impact your marketing strategy this year. From LinkedIn content showing up more frequently in AI search results to Instagram testing a major change that replaces "followers" with "friends," these updates signal a clear move away from vanity metrics and toward relevance, trust, and real connection. Reports also suggest that OpenAI may acquire Pinterest, which could have huge implications for product discovery, e-commerce, and the future of AI-powered shopping. Listen in to understand how to prepare, whether you're already on Pinterest or are thinking of joining. Finally, you'll hear how Meta is improving Reels recommendations using direct user feedback and why this raises the bar for content quality moving forward. Tune in to stay ahead of the curve, rethink where and how you show up online, and make smarter, more strategic marketing decisions as AI continues to change the social media landscape.

Listen in as Emma explains:

• Why LinkedIn content is increasingly cited in AI-driven search results

• What OpenAI's rumored Pinterest acquisition means for e-commerce brands

• Why Meta's improved Reels recommendations demand more intentional content

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Social media didn't suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today's buyer is more informed, more skeptical, and far quieter than ever before – consuming more content, engaging less publicly, and making decisions long before reaching out. This episode will explain why likes and followers are no longer the metrics that matter, how "creeper behavior" is actually a positive signal, and why emotionally driven, story-based content converts faster in 2026. You'll also learn the biggest mistakes brands are making (such as treating social media as a launch-only channel) and how to fix them. This episode is your reminder that social media is a long-term trust engine, and brands willing to adapt now will win later.

Listen in as Emma explains:

• Why the 2026 buyer consumes more content yet disengages faster

• The two metrics that matter far more than virality or volume

• How to shift your social media approach from "quick ROI channel" to "long-term trust engine"

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Your calendar might be the very thing holding your business back. A well-structured workflow doesn't just protect your creative energy; it's essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in business, she shares how her schedule evolved from chaotic, meeting-heavy days into an intentional weekly rhythm designed for leadership. Emma walks through how she divides her week – internal company days, client-facing meeting blocks, flexible strategy and travel days, and no-meeting Fridays – explaining not just how it works, but why it works. She also explores the importance of delegation, focus time, and adapting your calendar to different seasons of business. Whether you're resetting your schedule at the start of the year or feeling overwhelmed by constant meetings, this episode offers practical insight (and permission) to design a calendar that truly supports you, your team, and your growth.

Listen in as Emma explains:

• How to structure a weekly CEO calendar that supports scalable growth

• Why reducing meetings is essential for founder focus and leadership

• How to design a calendar that evolves with your business seasons

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying.

Listen in as Emma explains:

• Why growing an email list matters less than nurturing and activating it

• The three essential types of "nurture" emails

• How strong email marketing increases retention and repeat customers

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

If your Instagram feed feels boring, repetitive, and strangely uninspiring, it's not just you. AI tools, templates, and trends are becoming the default, killing engagement and encouraging audiences to scroll faster than ever. 2026 is the turning point creators and brands can't afford to ignore. In this episode, Emma unpacks what's really happening behind the scenes of the algorithm during this AI influx. You'll find out which retention-based metrics matter far more than how often you post, and why quality content and intentional storytelling are outperforming polished but forgettable posts (even on platforms known for trends). Most importantly, you'll learn the three core storytelling elements that help content stand out right now. Leaning into your human delivery, strong opinions, and recognizable branding builds trust, increases retention, and signals value to the algorithm. If you want to stand out in an oversaturated market, connect more deeply with your audience, and create content the algorithm actually rewards, this episode offers a clear, actionable mindset shift for the year ahead.

Listen in as Emma explains:

• Why AI-driven sameness is causing lower engagement and faster audience burnout

• How watch time, saves, and shares now matter more than posting frequency

• Why your voice and opinions are the strongest differentiators in 2026

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Posting great content isn't enough anymore, and that's where most brands are getting stuck. "Posting and ghosting" is a too-common approach that signals disinterest to both your audience and the algorithm, limiting your reach and stalling growth. In this episode, Emma breaks down the often-overlooked power of community management and why engagement is just as important as the content you post. You'll learn a simple, sustainable daily engagement system designed to help you grow visibility, build real relationships with your followers, and tactfully monetize your presence if you desire. From understanding inbound versus outbound engagement to learning why this work should always stay human (never automated), this episode offers practical, realistic guidance for founders at every stage. Even 30–60 minutes of intentional engagement can compound over time, driving reach, trust, and sales. If social media growth feels harder than it used to, this episode explains exactly why and what to do about it.

Listen in as Emma explains:

• How daily engagement signals trust to both your audience and the algorithm

• The difference between inbound and outbound engagement, and why you need both

• A simple daily engagement system that compounds reach, relationships, and revenue

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media's expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond "just posting." From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained performance. The team shares real examples from their experience at Ninety Five Media, a peek into the behind-the-scenes processes, and the small but powerful relationship-building details that often go unnoticed but make a major impact. If you're a founder juggling content creation, analytics, and platform changes on your own, this episode will help you understand what strategic social media management looks like when it's done right, and why you don't have to do it alone.

Listen in as Emma speaks with Ali, Annie and Kaitlin about:

• How Account Managers translate business goals into consistent, high-impact social content

• Why social media management requires strategy, testing, and ongoing data analysis

• Which metrics actually matter when measuring long-term social media success

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn't about volume, it's about repeated exposure over time. You'll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb your message holistically rather than remembering individual pieces of content. The thing most people don't realize is that content is about reputation management: your online presence acts as a living business card long before a referral, AI search, or sales call occurs. From shortening sales cycles to setting expectations around professionalism, boundaries, and pricing, this episode makes one thing clear: consistency isn't optional if you sell high-ticket offers. It's the asset that does the selling for you.

Listen in as Emma explains:

• Why consistency (not volume or virality) drives high-ticket sales on social media

• How repeated exposure builds trust and shortens the sales cycle

• How long-term content creates confidence before a sales conversation happens

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Social media is kicking off 2026 with major changes, and it's worth paying attention now if you don't want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram's new five-hashtag limit to Meta testing potential charges for link posts, this episode highlights how platforms are continuing to prioritize in-app engagement, discovery, and shopping over outbound traffic. Instagram is also experimenting with a new "Your Algorithm" feature, which will now make engagement and reach matter far more than follower count and change how brands should evaluate success. You'll also learn about Instagram's highly anticipated public story resharing update, which unlocks new organic amplification opportunities for creators and brands alike. And finally, Emma unpacks Pinterest's new partnership with Walmart, a move that reinforces why in-app shopping isn't the future, it's already here. If you want to start 2026 informed, prepared, and ahead of the algorithm, don't miss this one.

Listen in as Emma explains:

• How Instagram's five-hashtag limit impacts reach, targeting, and content discovery

• What to do if Meta starts to restrict or charge for link posts

• Why Pinterest and Walmart's partnership signals the future of in-app shopping

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You'll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can't replicate. You'll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments.

Listen in as Emma explains:

• Exactly what you shouldn't replace when you automate your DMs

• How long founders should stay hands-on in their DMs in order to sufficiently learn their audience

• The specific tasks that automation works beautifully for in your social posting workflow

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry