If you’re showing up on social media every day but still not seeing the leads roll in, your problem might not be the content—it might be the platform. In this episode, Emma shares a smart, strategic approach to choosing the right platforms based on how your audience behaves, not just where you’ve always posted. You’ll learn why demographic data isn’t enough, how to get inside your ideal customer’s everyday life, and why diversifying your efforts across multiple platforms could be the key to unlocking consistent sales. Plus, Emma dives into the underestimated power of your personal brand in driving lead generation, especially on platforms like LinkedIn. Whether you’re B2B, product-based, or a founder building your visibility, this episode will help you take a more thoughtful, data-driven approach to where, and how, you show up online.

Listen in as Emma explains:

• Why content alone isn’t enough to drive consistent leads

• How to choose platforms based on consumer behavior, not guesswork

• The risk of relying on just one platform for growth

And much, much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

If your content isn’t converting, it’s easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week’s worth of filler content. You’ll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you’ve been feeling stuck, scattered, or just unsure why your content isn’t converting, this episode might be the reset you need.

Listen in as Emma explains:

• How one powerful post can turn a viewer into a buyer

• The ideal minimum posting cadence for consistent growth

• What to fix first if your content isn’t converting

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if growing your sales by 30% didn’t require paid ads, daily posting, or burnout? In this episode, Emma pulls back the curtain on a powerful client case study—one that started with an ambitious goal of 20% sales growth in six months, and ended with a 30% increase in just five. You’ll hear exactly how this brand reached and exceeded their goal through intentional strategy, organic content, and a mindset shift around what their social media should really be doing. From audience analytics to launch alignment and time-saving systems, this episode uncovers how the right strategy can drive real results without adding more to your to-do list.

Listen in as Emma explains:

• How to set ambitious yet achievable social media goals

• The simple system that made our client’s pre-scheduled content feel organic

• Why aligning content with launches changed everything for this brand

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

The content with you in it always performs better. So why aren’t you showing up more often? In this episode, Emma explores the deeper reason so many founders resist getting in front of the camera, and what to do about it. It’s not just about vanity metrics or having the “right look.” It’s about confidence, preparation, and understanding what makes you feel like your best self. Whether you’re avoiding video content because you feel awkward, or you’re just not sure where to start, this episode is your pep talk and practical guide. Emma shares personal stories, industry data, and a mindset shift that could change the way you approach content creation forever. Because when you’re ready, you don’t have to get ready — and that’s when your best ideas make the biggest impact.

Listen in as Emma explains:

• Why founder-led content consistently outperforms brand-only posts

• The real reason you may avoid filming (and how to overcome it)

• How showing up as your best self helps move the needle faster

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you’re a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the moment to strengthen your community and drive thoughtful sales. From messaging angles to campaign ideas like “anti-tariff sales,” Emma shares actionable ways to meet the moment head-on—without losing your audience’s confidence. Because when the market shifts, your power lies in how you respond.

Listen in as Emma explains:

• How to communicate urgency without resorting to fear-based messaging

• Why honest content builds deeper trust (and often drives more sales)

• Specific campaign ideas to address tariff changes in a thoughtful way

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Plenty of business owners think of paid ads as their golden ticket to growth. But that’s only true if your organic strategy is locked in. In this episode, Emma shares a powerful conversation she had with a client whose business was bleeding money through paid media. Despite running ads all year, her revenue never caught up. Why? Because her organic presence wasn’t doing its job. Emma explains why organic content isn’t just the warm-up act; it’s the foundation that makes paid ads convert. You'll learn why throwing money at Facebook or Instagram ads won’t work if your profile feels off-brand or uninspiring, and what to do instead. Whether you're managing ads yourself or working with an agency, this episode will help you avoid wasted spend and build a strategy that actually drives sales.

Listen in as Emma explains:

• Why paid ads are doomed to fail without a strong organic foundation

• The journey your audience actually takes before they buy

• Why better organic content lowers your paid media costs

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If it feels like the second you catch up with the algorithm, everything changes again, you’re not imagining it! Today’s episode is here to help you stay ahead of the curve. We’re diving into May’s biggest marketing updates, from Instagram’s experimental new features to TikTok’s latest political saga and LinkedIn’s ad upgrades. Knowing what’s changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it’s all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now.

Listen in as Emma explains:

• Why TikTok’s future in the U.S. still isn’t finalized

• How LinkedIn’s new Campaign Manager tools could boost your ad performance

• Instagram’s new lockable posts and how to leverage them for exclusivity

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

What if a recession didn’t mean slowing down, but scaling up? In this energizing episode, Emma challenges the instinct to pull back when the economy starts to shake. Instead, she shares why a recession might just be the biggest opportunity for growth—if you play your cards right. Drawing lessons from the marketing shifts of 2020, Emma highlights how the brands that committed to social media before the world turned upside down were the ones who came out stronger on the other side. But even if you're just getting started, it's not too late. This episode breaks down the mindset shifts, content strategy updates, and community-building efforts that can help your business thrive in any economic climate. This is your invitation to lean in, post more, connect deeper, and become the brand your audience turns to when the world gets shaky.

Listen in as Emma explains:

• Why social media becomes more powerful during hard economic times

• How to adapt your messaging to speak directly to pain points

• The content strategy shift that builds buyer trust and community

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Collaboration isn't just a nice-to-have. It’s one of the fastest ways to scale. In today’s episode, Emma breaks down how partnerships with aligned brands can unlock massive growth in ways solo strategies simply can’t. While online business often feels isolating, the truth is, the most successful brands are built in community. Emma shares her insights on what makes a truly strategic collaboration, how to find the right partner, and the most effective ways to amplify these partnerships through social media. You’ll also hear the behind-the-scenes story of a recent client collab that resulted in over 4,000 new followers in just five days, along with the giveaway strategy that made it go viral. Whether you're tagging brands in your content or launching a full-blown joint product, this episode will shift how you think about growing your audience and influence.

Listen in as Emma explains:

• Why collaboration works better than solo scaling in most cases

• The two types of collabs that drive major visibility

• The right (and wrong) way to pitch a collab on social

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if you’ve been measuring your marketing success all wrong? In this episode, Emma breaks down the real indicators that your marketing is working—and spoiler alert, it’s not about likes or follower counts. While most brands obsess over vanity metrics, Emma explains why conversations and community-building are the true secret sauce to long-term growth. Sharing personal stories from her early days growing Ninety Five Media, Emma reveals how low-follower accounts can still convert like crazy—if you're focusing on the right things. She invites you to zoom in on DMs, comments, and human-to-human engagement that drive connection, trust, and brand advocacy. Whether you're managing your own socials or have a team, this episode will reframe how you track your progress and fuel your momentum.

Listen in as Emma explains:

• Why likes and follower growth are not accurate indicators of marketing success

• Where to focus if you want to drive real conversions

• The surprising brand reach and referrals that can come from proactive engagement

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call