What actually goes on behind the scenes of high-performing social media accounts? In this episode, Emma is joined by Ninety Five Media's expert Account Managers – Ali, Annie, and Kaitlin – for an honest, strategic look at what social media management truly involves beyond "just posting." From debunking common misconceptions about delegating social media, to explaining how analytics guide every decision, this conversation reveals why social media success is a long game, and why having trained experts at the helm of your account can make all the difference in your sustained performance. The team shares real examples from their experience at Ninety Five Media, a peek into the behind-the-scenes processes, and the small but powerful relationship-building details that often go unnoticed but make a major impact. If you're a founder juggling content creation, analytics, and platform changes on your own, this episode will help you understand what strategic social media management looks like when it's done right, and why you don't have to do it alone.

Listen in as Emma speaks with Ali, Annie and Kaitlin about:

• How Account Managers translate business goals into consistent, high-impact social content

• Why social media management requires strategy, testing, and ongoing data analysis

• Which metrics actually matter when measuring long-term social media success

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Most people think sales happen on the sales call. The truth is, they happen long before that conversation ever begins. Consistent social media marketing content quietly builds trust, credibility, and readiness that leads to high-ticket sales, and in this episode, you'll learn how and why. Sharing from her experience growing Ninety Five Media and signing $50,000 clients, Emma explains how posting five times a week isn't about volume, it's about repeated exposure over time. You'll learn why single posts are overvalued, while long-term consistency is undervalued, and how prospects absorb your message holistically rather than remembering individual pieces of content. The thing most people don't realize is that content is about reputation management: your online presence acts as a living business card long before a referral, AI search, or sales call occurs. From shortening sales cycles to setting expectations around professionalism, boundaries, and pricing, this episode makes one thing clear: consistency isn't optional if you sell high-ticket offers. It's the asset that does the selling for you.

Listen in as Emma explains:

• Why consistency (not volume or virality) drives high-ticket sales on social media

• How repeated exposure builds trust and shortens the sales cycle

• How long-term content creates confidence before a sales conversation happens

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Social media is kicking off 2026 with major changes, and it's worth paying attention now if you don't want to fall behind this year. There are five critical platform updates every business owner and marketer needs to understand at the start of the year, and Emma is outlining each of them in this episode. From Instagram's new five-hashtag limit to Meta testing potential charges for link posts, this episode highlights how platforms are continuing to prioritize in-app engagement, discovery, and shopping over outbound traffic. Instagram is also experimenting with a new "Your Algorithm" feature, which will now make engagement and reach matter far more than follower count and change how brands should evaluate success. You'll also learn about Instagram's highly anticipated public story resharing update, which unlocks new organic amplification opportunities for creators and brands alike. And finally, Emma unpacks Pinterest's new partnership with Walmart, a move that reinforces why in-app shopping isn't the future, it's already here. If you want to start 2026 informed, prepared, and ahead of the algorithm, don't miss this one.

Listen in as Emma explains:

• How Instagram's five-hashtag limit impacts reach, targeting, and content discovery

• What to do if Meta starts to restrict or charge for link posts

• Why Pinterest and Walmart's partnership signals the future of in-app shopping

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You'll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can't replicate. You'll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments.

Listen in as Emma explains:

• Exactly what you shouldn't replace when you automate your DMs

• How long founders should stay hands-on in their DMs in order to sufficiently learn their audience

• The specific tasks that automation works beautifully for in your social posting workflow

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

The marketing strategies that will win in 2026 aren't the loudest or trendiest. They're the ones most people are overlooking right now. As we head into a new era of digital marketing, subtle but powerful shifts are already reshaping how brands connect with their audiences, and Emma is walking you through them in this episode. While everyone is busy chasing AI tools, viral platforms, and shiny new apps, many business owners are missing the deeper changes that actually drive customer behavior and long-term growth. Find out why the future of marketing isn't about jumping on every trend, but about understanding how people are responding to content, platforms, and messaging in real time. You'll hear about the growing fatigue around AI-generated content, the rise of private and niche communities as social platforms splinter, and the increasing challenge of standing out in overcrowded email inboxes. This conversation goes beyond predictions and trend lists, offering practical insights to help small business owners prepare now, before competitors catch on.

Listen in as Emma explains:

• Why AI-generated content is creating burnout and how to sound human again

• How private communities will outperform follower counts in modern marketing

• What social platform splintering means for reaching and retaining your audience

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

The next chapter at Ninety Five Media isn't being built on trends – it's being built on intention. "Good enough" is no longer acceptable in a rapidly evolving, AI-driven landscape. In this episode, Emma is detailing how Ninety Five Media is doubling down to offer thoughtful, human-led social media experiences when other agencies are shifting toward sameness. Rather than focusing on trends or tactics, Emma dives into how the team is redefining high-touch, luxury-level service, why excellence is becoming a non-negotiable standard, and what it looks like to build a company that prioritizes intention, strategy, and longevity. She also reflects on the aftermath of the post-pandemic agency boom and why Ninety Five Media is committed to building something that lasts, evolves, and continues to lead with clarity and care. If you're curious about where Ninety Five Media is headed in 2026 and what it means for the clients and brands they support, this episode offers a clear window into the standards, values, and vision shaping the year ahead.

Listen in as Emma explains:

• Why excellence is a non-negotiable mindset at Ninety Five Media and how it will shape every client experience heading into 2026

• How raising internal standards directly elevates the way clients show up and scale on social

• How Ninety Five is blending AI innovation with human connection, not choosing one over the other

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

If your marketing feels "off" but you can't pinpoint why, this episode may just be what you've been looking for.As we step into 2026, it's time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling stuck or uninspired. From creative fatigue that dulls your messaging to decision bottlenecks that slow your entire team, these drains often operate beneath the surface until results suddenly dip. Emma dives into emotional resistance – the fear-based hesitation that keeps you playing small – and the operational misalignment that makes consistency feel impossible, even with the best strategy. With these practical solutions, mindset shifts, and founder-tested frameworks, you'll walk away knowing exactly which drain is impacting you most and how to fix it over the next 30, 60, and 90 days. This episode is a must-listen for any founder or creator ready to step into the new year with a marketing system that actually supports growth.

Listen in as Emma explains:

• How creative fatigue shows up and why your audience feels it first

• What emotional resistance looks like and how to rebuild bold messaging

• The operational gaps that sabotage consistency (and how to realign fast)

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

You're leaving sales on the table if you think buying only happens when you're actively selling. Psychologists know there are five psychological triggers that quietly drive conversions on social media – even when your content isn't overtly sales-focused – and Emma breaks each one down in this episode. You'll uncover how subtle shifts in your content can build trust faster, align with your buyer's aspirations, and spark momentum long before you ever make an ask. You'll also learn the types of stories that often sell better than your strongest CTA and the overlooked cues that make your audience feel confident, understood, and ready to take the next step. This episode reframes selling as service and empowers you to use psychology ethically to shorten your buying timeline, deepen trust, and let your content work smarter, not louder. If you want to create a powerful "buying environment" that warms your audience long before a sales conversation begins, this episode is your blueprint.

Listen in as Emma explains:

• Why consistent, repetitive messaging builds trust faster than any single sales post ever could

• How buyers make decisions based on who they aspire to become – and how your content can tap into that identity

• How to create a predictable, trust-filled environment that makes taking the next step feel natural for your audience

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what's truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You'll learn which metrics actually matter, how to spot patterns in your top-performing posts, and why gut instinct should never replace data when you're planning your next year of marketing. You'll also hear how shifting content goals, evolving platforms, and audience behavior all influence what your 2026 strategy should look like, and why a content audit is essential if you want to grow intentionally instead of posting blindly. This episode will help you cut through the noise of year-end strategizing, get clear on what to scale, and confidently build a content roadmap that drives results throughout 2026.

Listen in as Emma and Danielle explore:

• How to evaluate content performance using meaningful, insight-driven metrics

• How to identify repeatable patterns in your strongest-performing content

• What to prioritize when planning a marketing strategy for 2026

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Nothing accelerates team trust, creativity, and connection like face-to-face time, but simply gathering in person doesn't guarantee impact. In this episode, Emma pulls back the curtain on the planning, purpose, and power of in-person team retreats, using Ninety Five Media's annual gathering as a mini case study. She shares why Ninety Five Media invests so intentionally in these moments and why January (though undeniably chaotic) is the most effective month to align the team and set the tone for the year. From choosing the right location to balancing professional development with unstructured bonding time, you'll hear how thoughtful planning and intentional "micro-moments" create deeper trust and stronger collaboration. Tune in to learn why a team retreat functions like a mini-conference, why the investment pays off, and how face-to-face interaction fuels faster communication, more supportive relationships, and longer retention – especially within fully remote teams.

Listen in as Emma explains:

• What makes retreats an essential investment in culture, retention, and team joy

• How in-person time accelerates trust, creativity, and communication in remote teams

• Why it is so crucial to allow for unscheduled "in-between" spaces

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us:

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry