Building a beautiful website is easy these days. Building one that actually converts is where most founders go wrong. As the founder of a custom web and Shopify development agency, Natasha Golinsky knows how to launch a high-performing website. She joins Emma to break down how you should approach building a website that truly works for your business: what to focus on, what actually drives conversions, and what's just noise. From the difference between web design and web development to why copy matters more than aesthetics, Natasha shares hard-earned insights from over a decade crafting sites clients love. Together, Emma and Natasha unpack common founder mistakes, why websites should be treated as living business assets (not one-and-done projects), and how marketing, copy, UX, and development must work together to create meaningful conversions. They also dive into Shopify vs WooCommerce, how to know when you actually need a dev team, and how AI is reshaping the future of web development. If you're a founder investing in your website or wondering why your traffic isn't converting, this episode will completely change how you think about web strategy.

Listen in as Emma and Natasha discuss:

• Why high-converting websites start with copy, not design or development

• When you actually need a developer (and when you don't)

• How simple UX decisions dramatically impact conversions and marketing results

And much, much more!

Connect with Natasha:

Website: www.onpurposeprojects.com

Linkedin: www.linkedin.com/in/natashagolinsky/

Chat with Natasha about your website: https://calendly.com/onpurposeprojects/websiteconsulting

Connect with Ninety Five Media:

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