How do you plan a goal-oriented team retreat that’s also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll hear how intentional strategies fostered deeper connection, collaboration, and alignment, and what she might do differently next time. Whether you’re leading your own team or simply looking for fresh ideas to bring people together, tune in for advice on designing impactful events in today’s remote-work world.

Listen in as Emma explains:

• How intentional planning created a space for creativity and growth

• The powerful role reflection plays in celebrating wins and mapping out future goals

• Lessons learned and best practices for your next in-person event

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

Feeling stuck in a cycle of haphazard marketing? You’re not alone. In this episode, Emma reveals why “winging it” online just won’t cut it anymore. Marketing has the potential to be your business’s top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that matter so you can say goodbye to last-minute posting and hello to marketing that actually works. Tune in to learn why thoughtful marketing is not only more effective but also less stressful for you.

Listen in as Emma explains: 

• Why posting for the sake of posting wastes your audience’s time—and yours

• How a well-thought-out strategy builds trust with your audience

• The reason why engaging content strengthens your relationship with the algorithm

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok’s 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new "Edits" app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma’s breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape.

Listen in as Emma explains:

• What TikTok’s 75-day extension means 

• How Instagram’s "Edits" app is changing video content creation

• Why longer Instagram Reels are now being favored

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if you could exceed every single marketing goal you set for your business this year? That’s exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as Emma walks through the strategies they implemented, the power of upskilling internal teams, and why bold goal setting is the foundation for transformative growth. Whether you’re considering working with a consultant, hiring an agency, or tackling social media marketing on your own, this episode will show you what’s possible in 2025.

Listen in as Emma explains: 

• How this client hit their exact goal of 30 new leads after starting from almost zero

• The strategic content and engagement they utilized to surpass their Instagram growth target by 53%

• Why setting ambitious goals—and seeking expert support—can transform your marketing results

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn’t just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you’re launching a brand-new service or rebranding your business, tune in to learn how to take advantage of Instagram as a powerful tool to make meaningful connections with potential clients.

Listen in as Emma explains:

• How to optimize your bio for discoverability and clarity

• The power of “content buckets” for variety and consistency

• Lessons learned from working with clients and how to avoid common mistakes

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Feeling stuck in a saturated market? You’re not alone—but here’s the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable tips to build content that highlights your authenticity. If you’re ready to attract your dream clients and stand out with confidence, this episode is for you.

Listen in as Emma explains: 

• Reframing saturation not as a barrier, but as an opportunity to stand out

• How to highlight the qualities that make you, your team, or your processes different

• The best (and easiest) way to attract highly aligned clients

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Podcasting isn’t just a trend. It’s here to stay, and it’s a powerful tool to scale your business. In this episode, Emma breaks down everything you need to know to start, grow, and monetize your own podcast. From identifying your target audience to creating a consistent schedule, and even exploring creative monetization strategies, Emma shares a comprehensive guide to building a podcast that truly adds value to your business.  You’ll also learn why podcasting is one of the best ways to connect deeply with your audience and build authority in your niche. If you’ve been putting off starting a podcast or wondering how it can benefit your business, this episode will give you the clarity and confidence to dive in headfirst!

Listen in as Emma explains:

• How to define your podcast’s target audience and deliver unique value

• The key tools and strategies for launching your show successfully

• Creative ways to monetize your podcast without relying solely on ads

And much, much more!

Work with us for your podcast production + management needs

The podcasting microphone Emma recommends

Connect with Ninety Five Media:

Website  

Instagram 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if spending money could actually make you money? In this episode, Emma breaks down why outsourcing to experts isn’t just a cost—it’s one of the smartest moves you can make to grow your business. From saving time to achieving a higher ROI, Emma shares how delegating consistent, ongoing tasks like social media marketing can free you up to focus on what you do best. Plus, hear a powerful client success story that showcases how outsourcing is the ultimate strategy for scaling. Don’t miss this actionable episode that will leave you rethinking how you spend your time and money.

Listen in as Emma explains: 

• The true ROI of hiring experts 

• How you can avoid expensive hiring and training

• Why delegating tasks enables you to scale and step into your role as a visionary leader

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today’s guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy!

Listen in as Amanda explains:

• The three pillars of successful messaging

• How psychographics, not demographics, unlock audience alignment

• The value of reactivity in a rapidly evolving marketing landscape

And much, much more!

Connect with Amanda Aldinger: 

Website

LinkedIn – Amanda Aldinger

LinkedIn – Antonym

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Posting without results? It’s not your content—it’s your strategy. In this episode, Emma shares how to stop spinning your wheels on social media and start generating real leads for your business. Emma breaks down the three most common mistakes brands make on social: inconsistent posting, unclear messaging, and overlooking the power of engagement. You’ll learn how your content works as a funnel, and the secret to creating intentional, authentic conversations on social media that build trust and drive results. At Ninety Five Media, these strategies generate leads every single week—and they can work for you too. 

Listen in as Emma explains:

• Why consistency and clear messaging are the key to high-converting content

• The 3-part funnel your content should be creating

• The single most effective way to spend your time on social if lead generation is your goal

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call