Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You'll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you're struggling with declining engagement or wondering how to connect with "lurkers" consuming your content silently, this episode will show you exactly where to start.

Listen in as Emma explains:

• Why most potential clients will never openly say they want to work with you

• The simple three-part welcome message that turns new followers into warm leads

• How to spot buying signals in your comment section and nurture them effectively

And so much more!

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