It’s a new year and a new month, and that means fresh marketing updates you need to know to stay ahead in 2025. In this episode, Emma dives into the latest features and trends across Instagram, Meta, and Threads. She outlines Instagram’s new “Trial Reels” feature that could change the way you create and approve content, the reason you should be paying attention to Threads (if you aren’t already), updates to Meta’s performance metrics, and lots more. These updates are crucial whether you’re a creator, a marketer, or a business owner. Tune in to learn what’s changing, why it matters, and how you can leverage these tools to drive growth in Q1 and beyond.

Listen in as Amanda explains:

• How Instagram’s Trial Reels could change your content approval process

• Threads’ dramatic rise in downloads and what it means for your strategy

• Why Instagram’s DM scheduling tool is a game-changer for marketers

And much, much more!

Connect with Ninety Five Media:

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Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:  strategyintensivecall.co  

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Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Are you looking to invest in your leadership skills in 2025? You’re in the right place. In this episode, Emma is revealing the top four business books that were instrumental in transforming her team and leadership approach in 2024. These handpicked books focus on management, team-building, accountability, and scaling strategies - offering insights to help you lead effectively and scale smarter. Discover actionable insights to refine your managerial style and strengthen your team dynamic whether you're a founder, a manager, or someone eager to grow.

Listen in as Emma shares her favorite titles that cover:

• How to foster accountability for stronger team performance

• Proven methods to position your agency as a leader in a competitive market

• Tactics for building a cohesive, high-performing team with shared purpose and trust

And so much more!

Mentioned in this episode: 

The Making of a Manager, by Julie Zhuo 

Winning with Accountability by Henry Evans

Sell with Authority by Drew McLellan and Stephen Woessner

All In: How Great Leaders Build Unstoppable Teams by Mike Michalowicz

Connect with Ninety Five Media:

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Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if your email list could become your secret growth engine? In this episode, Emma tackles a powerful listener question about making email marketing work for service-based businesses—especially those with frequent one-time clients. Drawing from a makeup artist’s real-world challenge, Emma breaks down how email marketing can transform relationships with past clients into ongoing revenue streams. She shares actionable strategies for re-engaging your email list, crafting irresistible offers, and building automated flows that nurture your audience long after the first interaction. Whether you’re new to email marketing or ready to refine your approach, this episode has the tips you need to start scaling your service-based business with email.

Listen in as Emma explains:

• How to re-engage past clients and spark new sales opportunities

• The value of automated email flows for nurturing your audience

• Steps to deliver an unforgettable customer experience post-purchase

And much, much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

After navigating a year of change and surprises in 2024, Emma is taking a moment with this episode to reflect on her intentions for 2025. From supporting her newly scaled team to streamlining business processes, Emma shares the vision and strategic adjustments she’s making this year to reach the goals she’s set for Ninety Five Media. On a personal level, she also reflects on the joy of buying her first home and the excitement of slowing down after a whirlwind year of travel. This episode is a great reminder that, even when things don't go according to plan, getting good at setting goals is the crucial first step to growth. 

Listen in as Emma explains:

• Why setting a vision for the future is crucial, even if things don't go as planned

• That goal setting is about progress, not perfection

• How to embrace flexibility while refining existing processes to grow your business

And so much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Now is the time to establish a clear direction for your 2025 marketing. Step one? Setting goals that actually drive results. In this episode, Emma takes you through a step-by-step process for goal setting, drawing from the proven strategies Ninety Five Media uses every day. She underscores the critical importance of reflecting on your 2024 performance and reveals which key metrics you need to look at to identify your next moves. She reveals how to align your marketing with your business objectives, and highlights the importance of flexibility and adapting to industry trends to stay ahead of the competition. Think of this episode as your comprehensive guide to planning and executing successful marketing strategies in the coming year!

Listen in as Emma explains:

• The “Russian nesting doll approach” of effective goal setting

• The importance of breaking down big goals into smaller objectives and KPIs

• How to ensure each marketing goal directly supports your business goals

And much, much more!

Connect with Ninety Five Media:

Website  

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Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Building a team remotely is a fantastic option for small businesses, and is at the core of the Ninety Five Media company mission. The freedom that comes with this type of work is unlimited. After 3 years of fully remote work though, Emma changed things up in 2024 and began incorporating in-person experiences with her team and clients as well. Reflecting on her journey of building an entirely remote business, Emma explains how in-person experiences (and especially the Team Retreat) have strengthened team relationships, fostered collaboration, and even had a surprising impact on Ninety Five Media’s bottom line. Tune in to understand the challenges of planning retreats, why balancing bonding with strategizing is key, and top tips to consider when building meaningful connections remotely.

Listen in as Emma explains:

• Emma’s retreat planning essentials

• How to strike the best balance of work-focused activities with bonding experiences 

• The unexpected cultural, professional and financial ROIs from Team 95’s retreats

And so much more!

Connect with Ninety Five Media:

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Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Yes, ANY niche can see results from strategic social media marketing. In this episode, Emma dives into some of Ninety Five Media’s greatest Client wins of 2024, sharing five inspiring success stories from a variety of industries, some of which you may not expect to do well on social media! From a nonprofit with a 94,300% increase in reach, and a law firm with 1,500% growth in website taps, to a luxury brand seeing a major email subscriber boost, these case studies prove the measurable impact that smart strategy, consistency, and creativity can have on your social media marketing results. If you’ve ever felt stuck or believed your industry was too saturated for social media marketing to be effective, this episode will spark new inspiration and prove what’s possible for your business. 

Listen in as Emma explains:

• The small, strategic content tweaks that led to a 214% increase in one brand’s link taps

• How a law firm’s 1,500% growth in website visits impacted their bottom line

• Why building an email list is vital for your business and how to grow it using social media

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Didn’t quite hit your marketing goals in 2024? Emma has a hunch about why, and some just-in-time advice for how to turn things around next year. In this episode, Emma breaks down the Ninety Five Media Method – the exact, four-part system she and her team use to bring life-changing results to her clients. Tune in to learn the important step most business owners skip when designing their marketing strategies, how strategy drives execution, and why analyzing your data is the key to long-term success. If you’ve been looking for clear, step-by-step guidance to make your 2025 marketing planning feel more approachable, this is your episode!

Listen in as Emma explains:

• Why goal-setting is the first critical step to any successful marketing plan

• The connection between strategy, execution, and results

• How to adjust your strategy throughout the year for maximum impact

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What does it really take to leave your “dream job” and go all-in on your own business? In this candid episode, Emma pulls back the curtain on her journey from starting Ninety Five Media in her college dorm room to celebrating four years of full-time entrepreneurship. Reflecting on her fears, achievements, and lessons learned, Emma offers an honest look at the “how” of building a business from the ground up. She describes how taking that leap taught her the value of trusting her instincts and why betting on yourself is one of the most empowering choices any entrepreneur can make. Whether you’ve been in business for years or you’re dreaming of taking your side hustle full-time, this episode has nuggets of wisdom for you!

Listen in as Emma explains:

• How quitting her corporate dream job was the scariest—and best—decision of her career

• The mindset shift that turned Emma’s fear of selling into a superpower

• Why meaningful relationships always outweigh traditional networking 

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

If you've ever shied away from using trending content on social media because you worry it might undermine originality, it’s time to rethink that mindset. In this episode, Emma busts the myth that riding the social media trends means losing your authentic voice. Instead, she explains how you can benefit from trends by leveraging them to amplify your reach, resonate with your audience, and work magic in the algorithm’s favor. From spotting Instagram’s trending audios to reworking ideas so they fit your unique brand voice, this episode will give you the tools to make trending work for your business.

Listen in as Emma explains:

• Why trending content doesn’t mean copying

• How to find trending audio that’s gaining traction on Instagram

• Pro tips to adapt trending content so it speaks directly to your ideal customers

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call