Community engagement isn’t just a nice-to-have. It’s the key to scaling your brand. In this episode, Emma breaks down the true power of building real relationships through social media engagement. If you’ve been focusing solely on posting content and hoping for the best, you might be missing out on the most impactful part of your marketing strategy: authentic conversations that convert. Emma shares why content alone won’t keep your audience around, and how community-first marketing can completely transform your sales pipeline. Whether you’ve never replied to a DM in your life or you're spending hours in the comments section, this episode will help you rethink the role of engagement in your business growth. Plus, she pulls back the curtain on how Ninety Five Media’s unique team structure includes a community coordinator to help you build relationships at scale without adding more to your plate.

Listen in as Emma explains:

• Why engagement, not content, is the true driver of conversions

• The difference between inbound and outbound community engagement

• What to prepare before hiring a team to handle engagement for you

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

Staying stuck in the trenches is slowing your growth. In this episode, Emma shares a truth she’s seen over and over in 10+ years of working with founder-led brands: you become a better founder when you have a marketing team. Emma breaks down the identity shift that happens when founders stop being the do-it-all person and start stepping fully into leadership. She’s lived this transition firsthand and supported countless clients through it. From managing every detail of their social media to replying to every DM, many founders are too involved in the day-to-day. That level of control doesn’t lead to scale, it leads to burnout and bottlenecks. Hear Emma offer a simple but game-changing perspective: when you step back from execution, you create space for your most important role – the visionary. 

Listen in as Emma explains:

• The challenges and big payoffs of shedding the “do-it-all” founder identity

• Why letting go of tasks like social media execution will create the space to lead and innovate

• How to find the kinds of strategic support that will kickstart your growth

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

This month’s social media updates are a must-know, especially if you’re serious about growth. From Instagram's long-awaited grid reordering feature to LinkedIn’s bold video ad rollout, July 2025 is packed with strategic shifts you can’t afford to miss. In this episode, Emma breaks down five of the biggest marketing changes across platforms, sharing her expert take on what’s worth your attention and how to adapt your content and ad strategies accordingly. Plus, she dives into the underrated opportunity of Reddit, why creators are flocking to the Edits app, and how these updates signal bigger trends in social-first marketing. Get the inside scoop on what’s changing and how to turn these updates into growth.

Listen in as Emma explains:

• How Instagram’s grid reordering can elevate your visual brand identity

• What LinkedIn’s “first impression” video ads mean for B2B marketers

• Why Reddit is the next big platform for early-adopter brands

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

ROI isn’t just about money in the bank. It’s about the brand you’re building. In this episode, Emma encourages you to rethink the traditional definition of return on investment in digital marketing. She reveals how ROI can show up in unexpected but deeply valuable ways – especially when it comes to thought leadership, brand awareness, and community building. Emma shares a powerful story about one of her clients: a nonprofit that doesn’t sell a product, yet has seen explosive social media growth and influence through consistent, value-driven content. With staggering stats and real-world impact, this episode invites you to expand your mindset around what results really look like, and how to spot them before the sales even begin.

Listen in as Emma explains:

• Why ROI isn’t always monetary – brand authority and audience growth matter, too

• How you can generate returns on social before you launch or sell anything

• Using success metrics like reach and engagement to reveal deeper ROI

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

If you don’t know where your sales are coming from, your marketing isn’t working as well as it could be. In this episode, Emma breaks down why tracking ROI isn’t just a “nice to have,” it's a non-negotiable for making smart, profitable marketing decisions. Whether you’re investing in paid ads, content creation, or organic strategy, you need to know exactly what’s driving conversions and where your money is multiplying. Emma shares the must-track metrics that help you optimize results, plus a story that underscores the danger of outdated marketing tactics. (Hint: if your strategy still includes radio ads and magazine spreads, you’ll want to hear this.) If you’ve ever felt like you’re pouring time, money, and energy into marketing without seeing clear results, this episode will help you take back control—with data, not guesswork.

Listen in as Emma explains:

• Why certain forms of marketing can’t deliver real ROI data

• The tools and questions that reveal exactly where sales are coming from

• How to identify your “foot in the door” offer for faster conversions

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

You’ve put so much into your content. Don’t let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it’s not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You’ll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate.

Listen in as Emma explains:

• The power of the first two seconds in social media videos

• What a good hook actually does

• Four creative hook formats that will work for you again and again

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

What if the biggest risk to your business… is you? In this powerful episode, Emma talks with Rachel Pereyra, founder of Mastermind Business Services and expert fractional COO, about what it really means to lead like a CEO. Rachel shares how she helps founders shift from reactive operators to strategic leaders by first protecting the business from burnout and chaos—often caused by the founder themselves. From uncovering how your own mindset may be sabotaging growth to building operations that support freedom (not control), this conversation goes far beyond systems and into the heart of sustainable business. If you’ve ever found yourself stuck in the weeds, overbooked, or unsure how to scale without breaking everything, this episode offers real, actionable guidance and a serious mindset reset.

Listen in as Emma explains:

• How to protect your business from your own burnout and blind spots

• The mindset shift from “doing it all” to leading a high-performing team

• How to expand capacity without over-hiring or over-working your team

And much, much more!

Connect with Rachel: 

Website

LinkedIn

Instagram

Book a one-off strategy session for a quick hit of strategy and advice: https://calendly.com/mastermindbusinessservices/consulting-ama 

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

It’s a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It’s an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check.

Listen in as Emma explains:

• How social media marketing can deliver leads and sales without founder involvement

• Why letting go of control is a necessary mindset shift for true growth

• The reason not every founder is ready to scale, even if they think they are

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there.

Listen in as Emma explains:

• Why Q3 is the true start of holiday campaign season

• How to ride the “cozy content” trend starting in August

• The critical back-to-school microseason you shouldn’t ignore

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

What if those social media numbers you’ve been obsessing over don’t matter at all? In this episode, Emma reveals the two metrics that actually drive results in your business, and spoiler: it’s not followers, likes, or views. These backend metrics are often overlooked because they’re not flashy, but they’re crucial if you want to understand what’s working and where your marketing funnel might be leaking. Emma breaks down the importance of reach (the true top-of-funnel metric) and website taps (your warmest leads) and explains how tracking these numbers gives you actionable insight into your customer journey. Whether you need to overhaul your content or fix a broken link in your funnel, this is how to decode your analytics and finally start seeing real results.

Listen in as Emma explains:

• Why reach is the ultimate indicator of top-of-funnel health

• What to fix if your numbers are growing but conversions aren’t 

• How to troubleshoot stagnant metrics with bold content changes and audience research

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We’ve got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call