Your content might be good, but if your audience can't see themselves in your message, it's not doing its job. There's an uncomfortable truth most founders never hear: your audience doesn't actually care about you; they care about what you can do for them. In this episode, you'll learn why story-driven content only works when your story is positioned as part of your audience's journey. Emma breaks down why "me-centered" marketing falls flat, how to reframe your content around transformation, and the simple mindset shift that turns personal stories into high-converting messaging. Find out how to connect the dots between your experiences and your audience's desires, how to swap "I" language for "you" language, and why sharing client transformations is one of the fastest ways to build trust. You'll also hear practical examples you can apply today, helping you transform your content from a digital diary into a powerful sales engine.

Listen in as Emma explains:

• Why your story only converts when it's positioned in this way

• The quick language swap to make to instantly deepen connection and relevance

• The number one question every story should answer

And so much more!

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