Your marketing content is only as strong as the data you use to shape it, and the end of the year is the perfect moment to uncover what's truly working. In this episode, Emma walks you through the exact year-end content audit process Ninety Five Media uses to evaluate performance, refine strategy, and build a profitable plan for the year ahead. You'll learn which metrics actually matter, how to spot patterns in your top-performing posts, and why gut instinct should never replace data when you're planning your next year of marketing. You'll also hear how shifting content goals, evolving platforms, and audience behavior all influence what your 2026 strategy should look like, and why a content audit is essential if you want to grow intentionally instead of posting blindly. This episode will help you cut through the noise of year-end strategizing, get clear on what to scale, and confidently build a content roadmap that drives results throughout 2026.

Listen in as Emma and Danielle explore:

• How to evaluate content performance using meaningful, insight-driven metrics

• How to identify repeatable patterns in your strongest-performing content

• What to prioritize when planning a marketing strategy for 2026

And much, much more!

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