Your 2026 marketing success hinges on understanding the shifts happening right now, and this month's updates could completely reshape your strategy. In this episode, Emma delivers the five most important December marketing updates every brand should know before stepping into the new year. First, Instagram has confirmed that replying to comments can increase engagement by up to 42%, proving community management is no longer optional, it's essential. You'll also learn how Reddit's holiday shopping threads are influencing buying behavior earlier than ever, why TikTok is aggressively pushing TikTok Shop with major incentives, and how Instagram's new competitive insights tool finally lets brands benchmark themselves against others in their niche. Finally, Emma breaks down TikTok's new user controls that limit AI-generated content – an update signaling a major shift back toward authentic, human-led marketing.

Listen in as Emma explains:

• Why community management is now a non-negotiable growth lever

• How TikTok sellers can benefit from TikTok Shop incentives this season

• Why human-first content will dominate in 2026

And so much more!

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