So, your content is performing well. Amazing! But is it converting? In this episode, Emma digs into the most common disconnects between your social media content and actual sales. If your posts are gaining traction but you're not seeing that reflected in your bottom line, the problem isn't your work ethic. It's your strategy. Emma walks through a handy audit framework to help diagnose where your content might be falling short, from unclear offers to missing nurture funnels. You'll also learn how to apply buyer psychology and storytelling to boost conversions without increasing your workload. Whether you're a DIYer or have a team behind you, this episode will help you refocus your efforts and start seeing meaningful ROI from your content.

Listen in as Emma explains:

• The 3 key content buckets your social strategy might be missing

• How to identify where your audience is in the buyer journey

• Practical content fixes using buyer psychology, case studies, and benefit-driven messaging

And so much more!

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