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Giving Tuesday isn’t just one day on the calendar— it’s a chance to build a core pillar of a larger year-end campaign.  

In this episode, we sit down with Rapinder Dhinsa from Make-A-Wish Canada to learn how she turned Giving Tuesday into a powerful, multi-year growth engine.

Rapinder shares how her team built a campaign that got stronger every year — layering in new channels, integrating matched gifts, and weaving Giving Tuesday into the broader year-end strategy to maximize results. 
You’ll hear how they aligned email, social, direct mail, and paid ads to create a unified donor experience, plus the lessons they learned about timing, storytelling, and making every donor feel like an important part of the team.

If you want to make your Giving Tuesday campaign more than a one-day event — and turn it into a launchpad for your whole year-end fundraising — you won’t want to miss this conversation.

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⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 

❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 

Thanks for listening! 

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#Fundraising #Nonprofit #Philanthropy #Marketing 

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BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here: www.buildgood.com