Selling a business sounds simple until you try.

Founders often assume they can exit on demand. But when buyers look under the hood, most companies fall apart.

Why? Because sellability isn’t a decision.

It’s a design.

This episode unpacks the critical gap between running a profitable company and building one that’s sellable.

Key takeaways from the episode:

1. Sellability is built, not declared.

You can’t wake up one day and decide to sell. Preparing for an exit starts years before the deal. It requires intent, structure, and positioning that buyers trust.

2. Buyers don’t buy risk, they buy systems.

A founder-dependent business isn’t attractive. What sells is a company with clean handovers, autonomous teams, documented processes, and predictable growth.

3. Most businesses take 1–3 years to get sale-ready.

Cleaning up financials, streamlining operations, and reducing key-person risk takes time. Start now, not when the opportunity arises, because by then it’s already too late.

4. Your business must work for someone else.

Just because you know how to run it doesn’t mean someone else can. Build for transferability: remove single points of failure and design roles that others can step into.

5. Freedom doesn’t come from exit, it comes from options.

The more sellable your business is, the more options you have: partial exit, strategic partnership, private equity, or even just stepping back without losing control.

Closing Insight:

You don’t sell a business.

You build a business that someone wants to buy.

This episode provides the mindset and roadmap to transform your company into a valuable, transferable asset, whether or not it's sold.

Highlights:

00:00 Introduction: The Myth of Easy Business Sales

00:05 The Reality of Selling a Business

00:08 Designing a Sellable Business

00:14 Preparing Your Business for Sale

00:23 Is Your Business Ready?

00:25 Free Exit Readiness Checklist

Links:

Website: https://www.marcogrueter.com/

LinkedIn: https://www.linkedin.com/in/marcogrueter/