Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.

This week, we dive into:

🎨 Rebranding Your Website

Should you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.

🤖 The Danger of AI in Marketing Copy

We review Kristen Doerer’s insightful article, “Customers Don’t Trust AI, and the Rift Might Be Hurting Business”. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.

🔧 Website Tools You Need

• Jonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15–30 for quick wins.
• Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your website’s creative assets.

✅ This Week’s Website Call-to-Action

• Jonny’s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.
• Pascal’s Tip: Audit your business on Google Images—update photos and descriptions to ensure they reflect your brand accurately.

• Rebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.
• AI terminology can deter customers—prioritise value-driven messaging to engage and reassure your audience.
• Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.

• 90-Day Website Mastery Program
• Kristen Doerer’s Article on AI
• Google Search Console
• Adobe Firefly

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Chapters:

00:00:16

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Introduction and Topics Overview

The hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.

00:01:12

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Rebranding and Website Design

Discussion

on whether to change website design when rebranding, with insights on

consumer trust issues regarding AI in marketing strategies.

00:16:11

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Website Tools and Recommendations

Hosts

recommend Google Search Console and Adobe Firefly for website

management and discuss building trust with user-generated content.

00:21:41

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Building Trust with User Content

Advice on utilizing user-generated content to enhance website trust and a summary of key points discussed in the episode.

00:27:21

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Episode Wrap-Up and Resources

Summary of key points discussed and resources available on the website, concluding the episode.