In this insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Google’s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your website’s authority.

The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy, revealing eight crucial mindset shifts that every CMO, Marketing Director, and CEO needs to understand as we head into the next phase of digital marketing. Finally, Jonny and Pascal share two powerful image creation tools, practical website adjustments, and actionable SEO tips you can implement immediately.

If you are responsible for driving growth, visibility, and authority for your brand online — this is an unmissable masterclass.

• Google does not penalise AI content simply for being AI-generated.
• The risk lies in low-quality, thin, repetitive or unhelpful content.
• Follow Google’s E-E-A-T principles: Experience, Expertise, Authoritativeness, Trustworthiness.
• Use AI as an assistant for ideation, outlines, research, and drafts.
• Always humanise, edit and add real value before publishing.
• Audience behaviour (high bounce rate, low engagement) is a much bigger penalty trigger than the technology itself.

Based on Philip Van Dusen’s 2025 Content Marketing Strategy, Jonny and Pascal break down 8 critical changes:

1. Shift from Volume to Value: Prioritise quality, depth, and usefulness over publishing frequency.
2. Create Connection & Community: Build private groups, run live Q&As, and encourage audience interaction.
3. Focus on Customer Journey Content: Craft content for awareness, consideration, and decision stages.
4. Leverage Micro-Content: Repurpose long-form content into multiple bite-size pieces for cross-platform promotion.
5. Tell Stories with Purpose: Use real stories that reflect your brand’s values and impact.
6. Hyper-Personalise Using Data and AI: Combine CRM data with AI for highly tailored content.
7. Use Individual Voices: Showcase real people behind the brand to build trust.
8. Experiment with Interactive Content: Integrate AR, VR, quizzes, and live streaming for deeper engagement.

ClipDrop.co (Jonny’s pick):

• AI-powered image capturing, editing, and enhancement tool.
• Ideal for creating professional graphics quickly and effortlessly.
• Great for marketing managers needing fast-turnaround visuals.

Flair AI (Pascal’s pick):

• Virtual studio for high-end product and service images.
• Allows creative, 3D-style visuals even for B2B or service businesses.
• Excellent for content promotion, event graphics, and e-books.

Jonny’s Call to Action:

• Add Anchor Links to long-form pages.
• Improve navigation, reduce bounce rate, and keep users engaged.

Pascal’s Call to Action:

• Add an Author Information Box to top-performing articles.
• Builds trust, credibility, and authority while improving click-through rates.

00:32 – Intro to AI and website optimisation

02:13 – The truth about AI-generated content and Google penalties

03:53 – Applying Google E-E-A-T principles

05:04 – User behaviour penalties vs. AI penalties

06:04 – How to train AI for your tone, style and audience

09:55 – Recap: AI as an assistant, not a replacement

10:06 – Content Marketing Strategy 2025: Philip Van Dusen’s 8 mindset shifts

17:54 – Deep dive: Quality over quantity & micro-content

19:12 – Website Engine Room: ClipDrop.co & Flair AI tools

22:43 – Website Call To Action: Anchor links & author info boxes

26:52 – Final reflections on using AI responsibly and effectively

AI content and Google penalties, E-E-A-T guidelines, content marketing strategy 2025, website SEO tips, AI tools for content creation, marketing leaders podcast, website optimisation, micro-content strategy, website call to action, digital marketing insights

👉 Subscribe to the 90-Day Website Mastery Podcast — for more expert insights on SEO, content marketing, and website growth.

👉 Leave us a review — your feedback helps others discover the show!

👉 Book a discovery call: 90daymarketingmastery.com

👉 Connect with us on LinkedIn:

• Jonny Ross
• Pascal Fintoni

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.

In this highly practical episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the most common questions faced by marketing leaders: How often should I update my website, and does it really help my SEO? They explore the delicate balance between content freshness and quality, and share actionable strategies you can immediately apply to improve your website’s performance.

Jonny and Pascal also discuss Google's latest AI-powered TV announcement from CES 2025, and how emerging AI technology could revolutionise small business marketing. Plus, they reveal two powerful AI tools — Notebook LM and Rytr — that help marketing teams produce high-quality content efficiently.

If you're a Marketing Manager, Marketing Director, CMO or business leader seeking smarter ways to drive organic growth, stay compliant, and build trust with your audience, this episode is packed with insights you can use today.

Jonny and Pascal explain how Google’s algorithm has evolved from rewarding frequent updates to prioritising high-quality, relevant content updates. They outline which parts of your website should be regularly reviewed — from About Us pages to case studies — and why strategic content creation beats quantity.

The hosts analyse Google's AI-powered TV technology and share practical applications for small businesses, including personalising customer journeys, generating blog inspiration, and streamlining content research.

Two standout AI tools are explored:

• Notebook LM (Google): Transform static content into interactive, audio-powered summaries and critiques, perfect for website audits, client research, and content planning.
• Rytr: An AI writing assistant that accelerates copywriting while maintaining SEO quality, ideal for blog posts, product descriptions, and ad copy.

Jonny introduces real-time social proof pop-ups — simple tools that display recent purchases or sign-ups to create trust and urgency for new visitors, ultimately boosting conversion rates.

Pascal explains how outdated privacy policies can impact Google rankings, legal compliance and visitor trust. He also discusses future regulations that may require businesses to declare AI use on websites.

00:17 – 02:08 – Introduction & celebrating WebProud’s launch

02:15 – 07:10 – Does updating your website improve SEO? The truth about content freshness

07:18 – 14:15 – Google’s AI-powered TV and how small businesses can leverage emerging AI

14:28 – 20:57 – AI tools that simplify content creation: Rytr and Notebook LM

21:09 – 26:30 – Website call to action: Implementing social proof pop-ups & reviewing your privacy policy

26:31 – 28:56 – Final reflections, action steps, and additional resources

• 
  
• Notebook LM by Google – notebooklm.google
• Rytr AI Copywriting Tool – rytr.me
• WebProud Book – Available now on Amazon
• 90-Day Website Mastery Programme – 90daymarketingmastery.com

Website SEO, content freshness, AI for marketing, Rytr AI, Notebook LM, Google Gemini, marketing AI tools, social proof pop-ups, website compliance, privacy policy updates, website optimisation, small business marketing UK

👉 Subscribe to the podcast to never miss an episode packed with actionable website and marketing advice.

👉 Leave a review on Apple Podcasts — your feedback helps us grow and serve you better.

👉 Visit 90daymarketingmastery.com to learn more about our Website Mastery Programme and book a discovery call with Jonny or Pascal.

👉 Follow Jonny Ross on LinkedIn and Pascal Fintoni on LinkedIn for daily tips and insights.

Jonny Ross is a digital marketing strategist and co-creator of the 90-Day Website Mastery Programme, helping businesses transform their online presence and drive measurable results.

Pascal Fintoni is a digital marketing trainer and AI consultant, passionate about helping businesses leverage emerging technologies to enhance their marketing efforts.

Episode Summary:

In this episode of the 90 Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead generation. This is your roadmap to becoming web proud.

[00:18] Why website content feels repetitive (and how to fix it)

[03:10] How to plan company updates with a simple, scalable spreadsheet method

[06:00] Turning social media posts into internal content assets

[07:40] The emotional power of behind-the-scenes updates

[09:10] Google Search Console updates — What marketing leaders need to know

[10:00] Google's AI direction: SEO, Search Console, and Google Trends insights

[12:34] Why Google Search Console remains underutilized by many marketers

[15:00] Google Trends vs. AI summaries: How search behavior is evolving

[19:07] Leonardo.ai — How AI image generation is reshaping website visuals

[23:22] MindMeister — Planning your website structure visually

[24:26] Simple website fixes: Breadcrumb navigation & internal linking

[27:03] Memberships, trade bodies, and trust-building content for B2B websites

Jonny and Pascal share a highly actionable content calendar system that starts with mapping key dates, events, and industry milestones. Learn how to structure updates that blend news, customer stories, and emotional content to keep your audience engaged.

Get practical insights on Google's Search Console Recommendations panel — a powerful but often overlooked tool for non-technical marketing leaders to identify optimization opportunities and boost organic search visibility.

Absolutely. Pascal explains how Google Trends offers real-time insights into changing search behavior, and how AI summaries are beginning to influence search patterns.

Discover Leonardo.ai for text-to-image generation that can produce high-quality, brand-consistent visuals. Pascal and Jonny also discuss how tools like MindMeister can help you map, plan, and future-proof your website structure.

Breadcrumb navigation is a small but powerful feature that boosts user experience and search rankings. Additionally, auditing and properly showcasing trade memberships can enhance credibility, trust, and conversion rates.

• Leonardo.ai — AI-powered image generation for marketers.
• MindMeister — Mind mapping tool for website structure planning.
• Google Search Console — Leverage new recommendations for better SEO.
• Google Trends — Real-time search behavior insights.

• Build content systems that scale — even with small teams.
• Apply the latest Google Search updates to stay competitive.
• Use AI tools effectively without sacrificing brand consistency.
• Improve UX and SEO with simple, overlooked website fixes.
• Build trust and authority through smart membership positioning.

👉 Subscribe to the podcast on Apple, Spotify, or your favorite app.

👉 If you found value, please leave us a review — it helps others discover the show.

👉 Visit 90DayMarketingMastery.com to learn more or to book your discovery call with Jonny or Pascal.

👉 Follow us on LinkedIn for more live episodes, expert insights, and updates.

Jonny Ross is a leading digital strategist, SEO expert, and founder of Fleek Marketing, helping businesses unlock the full commercial potential of their websites.

Pascal Fintoni is a seasoned digital marketing coach and AI trainer, helping companies master the tools, tactics, and thinking required for long-term digital growth.

• website content strategy
• marketing leaders podcast
• SEO updates 2025
• Google Search Console tips
• AI tools for marketers
• Leonardo AI review
• MindMeister for website planning
• breadcrumb navigation SEO
• Google Trends for content marketing
• website lead generation strategies

📢 Struggling to get your team to contribute content? Want to stay ahead with Google’s latest SEO trends? Looking for simple ways to boost website speed? We’ve got you covered!

In Episode 36 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into practical strategies to engage your team in content creation, reveal the latest Google Search Console & SEO updates, and share must-use tools for website growth and optimisation. Plus, we’ve got exciting news… our book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again is now live! 🚀

One of the biggest challenges website managers face is getting their team to contribute to content. Today, we answer:

👉 How do you motivate colleagues to generate blog ideas?

👉 What are the best ways to structure content contributions?

👉 How can you make content creation easy and fun for non-marketers?

Key takeaways:

✅ Conduct 1-on-1 sessions to discover team members' interests and expertise.

✅ Use content templates with structured prompts to simplify blog creation.

✅ Show the impact of their contributions (e.g., website traffic, engagement, or customer feedback).

📌 Try these practical steps and watch your content pipeline grow!

Exciting news! Jonny and Pascal have co-authored a book: WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again 🎉

Inside the book:

✅ Step 1: Website Health Check – Diagnose key website issues.

✅ Step 2: Build Trust – Essential elements to gain visitor confidence.

✅ Step 3: Attract the Right Visitors – SEO & content marketing strategies.

✅ Step 4: Convert Visitors into Leads – Optimising your website for action.

✅ Step 5: Become WebProud – The ultimate checklist for ongoing success.

📚 Get your copy now: https://www.amazon.co.uk/dp/1068691603

💡 Bonus content includes a 1-year action plan with website improvements you can make every week!

💡 Mailscale.ai – Need to scale email outreach for marketing or sales? Mailscale automates email account creation, letting you generate 50 to 1,000 email accounts in minutes—perfect for outreach without deliverability issues.

💡 PrettyFunnels.com – Struggling with customer journey mapping? Pretty Funnels helps you visualise, plan, and optimise your digital funnels, making it easier to identify website conversion opportunities.

🔥 Top Search Questions Answered:

• How can I automate email accounts for cold outreach?
• What are the best tools for mapping a customer journey?
• How do I create a high-converting website funnel?

🔹 Enable Lazy Loading for Faster Pages

Lazy loading ensures images and content load only when needed, improving page speed and SEO rankings. Depending on your website platform, this might be a simple setting or require developer input.

🔹 Review Your Website To-Do List & Prioritise Quick Wins

Instead of feeling overwhelmed by an endless task list, focus on small but impactful changes that make a real difference. Use our Action Randomizer for instant website improvement ideas.

🎯 Try these now to enhance your site’s performance and user experience!

That’s a wrap for Episode 36! Whether you’re tuning in live or catching up on the podcast, we appreciate you being part of our journey to better websites.

📌 Links & Resources:

• 📚 Get the Book: https://www.amazon.co.uk/dp/1068691603
• 🌍 Visit 90DayMarketingMastery.com for coaching & discovery calls
• 🔗 Connect with Jonny on LinkedIn: Jonny Ross
• 🔗 Connect with Pascal on LinkedIn: Pascal Fintoni

✅ Don’t forget to subscribe, leave a review, and share this episode!

🎙 Listen now & start making your website work for you! 🚀

**Episode Overview: 90 Day Website Mastery Podcast - Episode 36**

**00:18 - Introduction**

- Jonny Ross welcomes listeners to the 36th episode, emphasizing the goal of helping them feel proud of their websites.

**01:35 - Co-host Introduction**

- Pascal Fintoni joins Jonny, sharing that today's episode is inspired by client interactions and questions.

**02:04 - Segment 1: You Ask, We Answer**

- Discussion on how to encourage colleagues to contribute content ideas for blogs.

- Jonny shares his method of conducting one-on-one sessions to uncover staff passions and interests (04:05).

- Pascal suggests organizing meetings to discuss wins across different functions to generate content ideas (05:50).

**08:21 - Segment 2: Website Stories**

- Announcement of Jonny and Pascal's co-authored book titled "WebProud" (09:08).

- Overview of the book's content, including a five-step roadmap to feeling proud of your website (10:37).

- Discussion on the practical elements included in the book, such as checklists and action plans (12:01).

**15:29 - Segment 3: Website Engine Room**

- Jonny recommends MailScale.ai for automating email account creation for cold emailing (15:47).

- Pascal introduces Pretty Funnels as a tool for visualizing customer journeys (17:17).

**20:22 - Segment 4: Website Call to Action**

- Jonny's call to action: Implement lazy loading for faster page speeds (20:32).

- Pascal encourages listeners to prioritize their website to-do lists and focus on impactful actions (22:54).

**24:59 - Episode Recap**

- Summary of key points discussed, including content generation strategies, the launch of "WebProud," recommended tools, and actionable steps for website improvement.

**25:41 - Closing Remarks**

- Jonny and Pascal thank listeners for their engagement and encourage feedback, sharing that the episode is a response to audience questions and concerns.

**26:19 - Episode Wrap-Up**

- Jonny concludes the episode, inviting listeners to visit the website for more information and to book discovery calls.

🚀 Want a faster, more secure website? Wondering how AI is changing SEO? Looking for the best website tools to grow your business? This episode of the 90-Day Website Mastery Podcast has you covered!

Join Jonny Ross & Pascal Fintoni as they dive into website hosting, AI-powered search visibility, and must-have tools to streamline your online presence.

🔹 Shared Hosting vs. Dedicated Hosting – Which One is Right for You?

✔️ The real impact of hosting on your website’s speed, security, and SEO

✔️ How to know if you’re overpaying (or underinvesting!)

✔️ What questions to ask your hosting provider today

🔹 How AI is Changing SEO & What You Need to Do Now

✔️ AI-generated search summaries & their impact on website traffic

✔️ Why Google’s AI Overviews, Chatbots & LLMs are reshaping SEO

✔️ How to optimize your content to stay visible in AI-powered search

🔹 Website Tools of the Week – Save Time & Work Smarter

✔️ Potion: Create AI-powered videos using your own face & voice

✔️ Meta AI: The latest AI assistant from Facebook, Instagram & WhatsApp

🔹 Quick Website Fixes for Higher Conversions

✔️ Jonny’s Tip: Break down your website forms, add trust signals & increase opt-ins

✔️ Pascal’s Advice: Run better AI & content marketing meetings with a simple 6-step agenda

🎧 Listen Now & Take Action:

This episode is packed with SEO insights, website performance hacks, and digital marketing strategies to keep you ahead of the competition.

Some discussions and questions we answered!

Here are 10 discussion questions based on episode 35 of the 90 Day Website Mastery Podcast:

1. What are the key differences between shared hosting and dedicated hosting, and how do these differences impact website performance and SEO?
2. How can small businesses determine whether they need shared or dedicated hosting for their websites?
3. What are some potential drawbacks of using shared hosting, particularly in relation to SEO and website security?
4. In what ways can website owners optimize their sites, regardless of whether they are using shared or dedicated hosting?
5. How do AI-driven search results and summaries affect traditional website traffic, and what strategies can businesses implement to adapt to this change?
6. What are the best practices for creating high-quality, authoritative content that ranks well on both traditional search engines and AI-powered search results?
7. How can businesses effectively use AI tools, such as SendPotion and meta.ai, to enhance their content creation and marketing strategies?
8. What role does behavioral science play in designing effective website forms, and how can businesses improve their conversion rates through form optimization?
9. How can teams structure their content marketing meetings to incorporate AI tools and ensure they are maximizing their content's reach and effectiveness?
10. What are some actionable steps website owners can take right now to improve their online presence and feel more "web proud"?

💬 Got questions? Let us know what you want us to cover next!

📌 Resources & Links:

🔗 Follow Jonny Ross on LinkedIn: Jonny’s Profile

🔗 Connect with Pascal Fintoni: Pascal’s Profile

🔗 Master Your Website in 90 Days: 90-Day Website Mastery Programme

Hit play now and start transforming your website today! 🎙️🔥

In Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube’s latest feature for small channels, and powerful tools to make managing your website easier than ever!

If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube’s new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.

Are you hesitant to share client success stories because competitors might use them to poach your customers? 🤔

Jonny and Pascal share best practices to:

• Anonymise key details while preserving credibility and trust.
• Use industry or sector descriptions instead of full client names and logos.
• Leverage SEO to prevent plagiarism and establish content ownership.

They also discuss how to build stronger client relationships that dissuade competitors from targeting your customers.

YouTube’s CEO has announced a new feature designed to help small creators gain visibility! 🏆

We break down how the Hype feature works, including:

• What is Hype?
• How can creators encourage viewers to hype their content?
• Could this approach expand to platforms like Google Maps and LinkedIn?

Discover why this update could be a game-changer for small businesses using YouTube for marketing.

🚀 Pascal’s Pick: NotebookLM by Google

• Automatically summarises your website content and gives you AI-generated feedback.
• Provides written and audio summaries to help you understand how visitors perceive your site.

🎯 Jonny’s Pick: Storylane.io

• Create interactive product demos in under 10 minutes.
• Boost engagement and conversions with polished, guided demonstrations for your SaaS or online product.

• Jonny’s CTA: Focus on Voice Search Optimisation.
• Adapt your content for conversational queries that smart speakers and virtual assistants understand. Use long-tail keywords to capture search intent and voice-based questions.
• Pascal’s CTA: Create a Targeted FAQ for Your Products/Services.
• Use AI tools to identify common customer questions, objections, and concerns. Craft in-depth FAQ content that aligns with SEO trends and improves your search rankings.

🔹 How do I protect my website’s case studies from competitors?

🔹 How does YouTube’s new Hype feature work and how can it benefit small channels?

🔹 What tools can help me manage my website more effectively?

🔹 How can I optimise my content for voice search queries?

🔗 NotebookLM by Google

🔗 Storylane.io

🔗 TubeBuddy’s YouTube Hype Feature Overview

Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.

This week, we dive into:

🎨 Rebranding Your Website

Should you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.

🤖 The Danger of AI in Marketing Copy

We review Kristen Doerer’s insightful article, “Customers Don’t Trust AI, and the Rift Might Be Hurting Business”. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.

🔧 Website Tools You Need

• Jonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15–30 for quick wins.
• Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your website’s creative assets.

✅ This Week’s Website Call-to-Action

• Jonny’s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.
• Pascal’s Tip: Audit your business on Google Images—update photos and descriptions to ensure they reflect your brand accurately.

• Rebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.
• AI terminology can deter customers—prioritise value-driven messaging to engage and reassure your audience.
• Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.

• 90-Day Website Mastery Program
• Kristen Doerer’s Article on AI
• Google Search Console
• Adobe Firefly

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Chapters:

00:00:16

-

Introduction and Topics Overview

The hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.

00:01:12

-

Rebranding and Website Design

Discussion

on whether to change website design when rebranding, with insights on

consumer trust issues regarding AI in marketing strategies.

00:16:11

-

Website Tools and Recommendations

Hosts

recommend Google Search Console and Adobe Firefly for website

management and discuss building trust with user-generated content.

00:21:41

-

Building Trust with User Content

Advice on utilizing user-generated content to enhance website trust and a summary of key points discussed in the episode.

00:27:21

-

Episode Wrap-Up and Resources

Summary of key points discussed and resources available on the website, concluding the episode.

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.

• FAQ: What does "mobile-friendly" really mean? Isn’t it automatic nowadays?
• Surprisingly, no! Many websites still aren’t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.
• They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.

• FAQ: What is AI-powered commerce search, and why does it matter for my business?
• The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it’s essential for small businesses to stay ahead of this trend.
• Jonny stresses the importance of embracing AI tools to improve customer experience and sales.

• Pascal’s Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.
• Jonny’s Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It’s free and incredibly useful for refining your target audience messaging.

• Jonny’s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.
• Pascal’s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.

• What does it mean for my website to be mobile-friendly?
• How can AI-powered commerce search help me attract more customers?
• What are some tools to create marketing personas and add animations to my website?
• What is A/B testing and how can it improve my website's performance?

Don’t just listen—take action! Start testing your website’s mobile functionality today, and explore the tools we discussed to enhance your site’s performance.

• FounderPal.ai – User Persona Generator
• Jitter – Website Animations
• AI-Powered Commerce Search Article

Have questions? Want more tips? Connect with Jonny and Pascal on LinkedIn and keep the conversation going:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Be sure to subscribe, leave a review, and share the 90-Day Website Mastery Podcast with your network. Let’s make your website a tool you’re proud of! 🎙️

#WebDesign #MobileOptimisation #AI #WebsiteMastery

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.

In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.

In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.

Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titles—reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their site’s visibility on Google.

In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your website’s credibility.

Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.

Key Takeaways:

• What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.
• Website Accessibility: Tools like UserWay make it easier to implement accessibility features.
• Google Search API Leaks: Important SEO takeaways from Rand Fishkin’s analysis.
• Website Security: The must-have security features that build trust and credibility with your users.
• Content Categories: Why updating your blog’s content categories can lead to higher SEO rankings and better engagement.

• UserWay - Digital Accessibility Tool
• ChatPDF - AI-powered PDF Curation
• Rand Fishkin's Article on Leaked Google API Docs

Call to Action:

Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal. Subscribe to the podcast for more insights, and don't forget to share your questions for future episodes!

Connect with Jonny and Pascal on LinkedIn for more updates:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.

Segment 1: You Ask, We Answer

• Question: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)
• Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.

Segment 2: Website Stories

• Recap Special:
• Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.
• Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.
• Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.

Segment 3: The Website Engine Room

• Featured Tools:
• Jonny Ross: TidyCal – An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.
• Pascal Fintoni: AI Test Kitchen by Google – Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.
• Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.

Segment 4: The Website Call To Action

• Jonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.
• Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.

Enhance your website’s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.

Connect with Us:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn
• 90-Day Website Mastery Programme

Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Don’t miss out on future episodes packed with insights and actionable tips!

00:00:15

-

Introduction to 90 Day Website Mastery Podcast

Introduction

to the 30th episode of the 90 Day Website Mastery Podcast, expressing

gratitude to the audience and sharing the purpose of the podcast.

Exploring Strategies for Website Optimization

00:01:09

-

Exploring Strategies for Website Optimization

Discussion

on strategies to make websites work harder and reignite pride in online

presence, including segments on on-page and off-page optimization.

Off-Page Optimization and Link Building

00:03:02

-

Off-Page Optimization and Link Building

Discussion

on off-page optimization, link building, and the use of AI to aid in

the research phase of link building. Link Building and Online PR

00:04:23

-

Link Building and Online PR

Exploration

of link building as a form of online PR and the use of AI to analyze

competitors and identify backlink opportunities. Online Reputation

Management

00:06:12

-

Online Reputation Management

Discussion

on the shift from link building to online reputation management and the

importance of finding relevant websites for backlink opportunities.

AI-Assisted Brainstorming for Offsite SEO

00:08:45

-

AI-Assisted Brainstorming for Offsite SEO

Exploration

of using AI for brainstorming, content analysis, and relationship

building in offsite SEO strategies. AI for Offsite SEO Coaching and

Research

00:09:57

-

AI for Offsite SEO Coaching and Research

Discussion

on using AI to facilitate coaching sessions, research, and content

optimization for offsite SEO. AI Ethics and Governance

00:18:02

-

AI Ethics and Governance

Presentation

on the ethical use of AI, empowerment, engagement, enhancement,

optimization, and transformation in business functions. AI for Blogging

and Social Media Campaigns

00:20:37

-

AI for Blogging and Social Media Campaigns

Discussion

on using AI for blogging, social media campaigns, and the ethical

considerations of AI-produced content. Website Engine Room: TidyCal and

AI Test Kitchen

00:26:30

-

Website Engine Room: TidyCal and AI Test Kitchen

Recommendation

of TidyCal as a calendar management tool and the use of the AI Test

Kitchen for learning AI briefing skills. Website Call to Action: Video

Content Integration

00:29:04

-

Website Call to Action: Video Content Integration

Recommendation

to integrate engaging video content into service and product pages to

boost interaction and increase dwell time. The Power of Accessibility

00:30:09

-

The Power of Accessibility

A

remarkable encounter with a blind participant highlights the importance

of accessibility on the internet and websites. Creating Media

Experiences for All Visitors

00:31:00

-

Creating Media Experiences for All Visitors

Using

AI to create written summaries, convert them into audio and video

versions, and embed them into articles to enhance the media experience

for all visitors. Enhancing Accessibility with Audio Summaries

00:31:53

-

Enhancing Accessibility with Audio Summaries

The

benefits of audio summaries for those who are unable to read, visually

impaired, or prefer audio content, and a teaser for a future podcast on

accessibility. Conclusion and Next Steps

Keywords:

AI SEO, ChatGPT SEO, Google Gemini SEO, off-page optimization, link-building strategies, digital marketing conferences, customer-centric marketing, AI Test Kitchen, TidyCal, video content integration, website accessibility, SEO tools, 90-Day Website Mastery, Jonny Ross, Pascal Fintoni, digital marketing trends, SEO tips.

Tags:

#SEO #AIMarketing #DigitalMarketing #WebsitePerformance #LinkBuilding #CustomerCentricMarketing #AITools #ContentCreation #VideoIntegration #WebsiteAccessibility #90DayWebsiteMastery #JonnyRoss #PascalFintoni