Jonny Ross Fractional CMO

🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

• Hosts: Jonny Ross & Pascal Fintoni
• Focus: Enhancing your website's impact and pride in your digital presence.

1. You Ask, We Answer

• Topic: Do social media platforms penalize links to external websites?
• Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

1. Website Stories

• Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
• Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

1. The Website Engine Room

• Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.
• Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

1. The Website Call to Action

• Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.
• Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

00:00:16

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Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

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You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

00:10:25

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Website Stories

Discussion

of an article about 5 SEO strategies to embrace in 2024. The evolving

role of search engine optimization and its impact on audience intent and

content ecosystems.

00:19:16

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Website Engine Room

Recommendations

for using Linked Helper to automate tasks on LinkedIn and

embedresponsively.com to create responsive videos for websites.

00:24:35

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Website Call to Action

Recommendation

to research and implement an AI chatbot on websites to enhance

engagement and responsiveness. Also, the importance of preparing for

industry events to create seamless event roundups.

00:30:11

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Discovery Call Booking

Information on booking a discovery call with the hosts.

00:30:38

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Engagement Request

Encouragement to engage by sharing and subscribing.

00:30:55

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Audience Engagement

Importance of audience engagement and call to action.

00:31:30

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Closing Remarks

Farewell and announcement of a fun video and audio montage.

Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

🎙️ Segments Overview:

1. You Ask, We Answer:

• The Big Question: Should you share your fees and prices on your website?
• The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just the numbers.

1. Website Stories:

• Topic of Discussion: Google’s ‘Circle to Search’ feature.
• The Impression: The co-hosts dissect Google's innovative search method that uses touchscreen capabilities to interact with images for instant search results. They mull over the potential this has for business owners in marketing their products and services more interactively.

1. The Website Engine Room:

• Tools to Enhance Your Website:Pascal introduces SimilarWeb, a platform for website analysis and discovering new web spaces.
• Jonny recommends Typeform for building interactive and beautiful forms, surveys, and quizzes to engage audiences and collect data efficiently.

1. The Website Call to Action:

• Immediate Actions for Improvement:Jonny suggests adding related content to pages for increased engagement and SEO benefits.
• Pascal urges a reevaluation of the ‘Contact Us’ page design to enhance user experience and conversions.

📌 Main Takeaways:

• Engagement is key — finding ways to keep your audience interacting with your site is crucial.
• Transparency builds trust — being upfront with pricing can filter the right clients and save time.
• Content is not just king; its kingdom is vast — use your content to establish authority and connection.
• Website design matters — every page, especially your contact page, should reflect your brand’s essence and value.

💡 Reflection:

Jonny and Pascal remind us that a website is more than a digital business card; it's a conversation, an experience, and a journey for your visitor. Whether it's through pricing transparency, engaging storytelling, leveraging smart tools, or a call to action that sparks a connection — every element should make your audience as excited about your website as you are.

For more details and to book a discovery call, visit 90 Day Marketing Mastery.

Up Next:

Stay tuned for Episode 25, and in the meantime, we'd love to hear from you! Send your questions, share your favorite apps, and let us see the changes you've implemented on your website. We're here to celebrate your steps towards a website you’re proud of.

Until next time, keep optimising, keep creating, and let's make those websites work wonders!

🎉 Enjoyed this episode? Share it with your network, subscribe for more tips, and let us know your thoughts in the comments!

The website mastery podcast introduction (00:00:16)

Introduction to the podcast and its segments.

Should I share my fees and prices on my website? (00:01:33)

Debate on whether to display prices on websites for both B2C and B2B businesses.

Google's Circle to Search feature (00:09:07)

Announcement of Google's new search feature for smartphones using touch screen interaction.

Typeform for interactive forms, surveys, and quizzes (00:18:18)

Discussion about Typeform, a tool for creating engaging and interactive forms, surveys, and quizzes.

Similar Sites for market research and content curation (00:20:24)

Explanation of Similar Sites, a tool for finding similar websites for market research and content curation.

Google's latest feature (00:21:55)

Discussion on Google's tool for content gathering and advertising, and its innovative features for speeding up content search.

Referring sites dashboard (00:22:24)

Overview of a useful dashboard for SEO practitioners and content marketers, and its benefits for analyzing referring site traffic.

Website call to action (00:23:11)

The importance of related content in improving search engine optimization, engagement, and user trust, and its impact on link building strategy.

Reconnecting with content (00:25:18)

The significance of revisiting and showcasing related content to keep users engaged and build trust, with examples and practical tips.

Designing the contact us page (00:25:26)

The neglected but crucial role of the contact page, and the opportunity it presents to stand out and engage users effectively.

Increasing user experience and transparency (00:27:34)

The focus on enhancing user experience, demonstrating value, and promoting transparency in pricing strategies.

Reflection and engagement (00:28:36)

The hosts' surprise at the alignment of their separate research findings, emphasizing the importance of engagement and pride in website management.

In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.

1. Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy.
2. The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics.
3. Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale.
4. Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance.
5. Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale.
6. Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients.
7. Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.

Resources Mentioned:

• "Selling with Dignity" by Harry Spaight
• Sales Made Easy Podcast by Harry Spaight

Connect with Harry Spaight:

- Website: Selling with Dignity

- LinkedIn: Harry Spaight

- Instagram: @harryspaight

- Twitter: @HarrySpaight1

Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!

The transformative world of sales (00:00:13)

Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.

The concept of servant selling (00:01:23)

Harry explains the concept of servant selling and its transformation of traditional sales approach.

Serving others and providing value (00:02:31)

Harry discusses the importance of serving others and providing value to build genuine connections.

Networking and building trust (00:03:09)

The importance of networking, building trust, and having meaningful conversations with potential clients.

Targeting the right prospects (00:07:31)

Harry explains how to define and target the right prospects for effective sales conversations.

Long-term impact of servant selling (00:09:52)

The impact of servant selling on building long-term relationships and trust with clients.

Authenticity and building relationships (00:11:07)

The importance of authenticity in building relationships and the impact of insincerity in sales.

Selling outcomes, not products (00:16:04)

The significance of selling outcomes and the impact of focusing on clients' needs rather than the products or services.

The role of digital marketing (00:18:59)

The importance of digital presence, authenticity, and genuine engagement in building trust and credibility.

Effective email communication (00:20:12)

The value of providing relevant and relatable content in email communication to engage potential clients.

The message resonates (00:21:49)

Harry discusses the types of clients he works with and emphasizes the importance of putting the other person first in sales.

Balancing friendship and business (00:23:10)

Harry addresses the challenge of balancing friendship and business in sales and the need to ask for the business.

Overcoming the fear of rejection (00:25:12)

Harry provides advice on overcoming the fear of rejection and the common occurrence of people not being interested in a sales pitch.

Re-engaging after being ghosted (00:28:20)

Harry discusses re-engaging with potential clients who have ghosted and emphasizes the importance of providing value without being pushy.

Adopting a servant selling mindset (00:32:42)

Harry shares advice for those new to sales, emphasizing the importance of serving while not being afraid to ask for the next step.

Adapting to changing sales landscape (00:35:11)

Harry addresses the need for experienced sales professionals to adapt to the changing sales landscape and suggests a different approach to engage with prospects.

Connecting with Harry Speight (00:37:16)

Harry directs listeners to his website for resources on servant selling and mentions an upcoming website launch.

Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.

In This Episode:

Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.

You Ask, We Answer: Blog Comments for SEO

• Should you keep the comments section on your blog?
• Unraveling the SEO benefits and managing spammy comments.
• Jonny and Pascal's take on engagement vs. quality control.

Website Stories: Navigating Through Website Growth Stages

• An in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.
• Key takeaways and how they apply to your website's evolution.

The Website Engine Room: Tools to Elevate Your Site

• Pascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.
• Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.

The Website Call To Action: Immediate Actions for Website Enhancement

• Jonny suggests implementing a 'sticky menu' for better navigation and user experience.
• Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.

Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.

Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!

Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.

Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!

The 90 Day Website Mastery Podcast (00:00:16)

Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.

The Comment Section on a Blog (00:03:43)

Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.

Stages of Website Growth (00:08:07)

Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.

Website Engine Room: Zapier (00:17:10)

Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.

Website Engine Room: Adobe Stock Photography (00:18:54)

Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.

These are the timestamps covered in the podcast episode transcription segment.

Choosing Unique Images for Your Website (00:21:44)

Pascal discusses the importance of using unique images and how to find copyright-free photos on Adobe Stock.

Improving Website Call to Action (00:23:30)

Johnny suggests implementing a sticky menu to improve user experience and keep visitors on the website.

Embedding YouTube Videos (00:25:05)

Pascal explains how to embed YouTube videos on a website while controlling the suggested videos at the end.

Reflection and Roundup (00:29:21)

Johnny reflects on the topics covered in the episode and expresses gratitude for the audience's support.

Hosts: Jonny Ross and Pascal Fintoni

Segment 1: You Ask, We Answer

• Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.
• Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.

Segment 2: Website Stories

• Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.
• Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.

Segment 3: The Website Engine Room

• Tool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.
• Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.

Segment 4: The Website Call to Action

• Jonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.
• Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.

Final Thoughts:

Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.

Reminder:

Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.

Next Episode Teaser:

Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.

Connect with Us:

• We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.
• Leave us a review and share with a friend if you find our insights helpful.

Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!

00:00:14 (00:00:14)

Introduction to the podcast episode.

Johnny and Pascal introduce the episode and discuss the focus on website improvement.

00:01:44 (00:01:44)

You Ask, We Answer: National and International Days for Content Marketing.

Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.

00:08:32 (00:08:32)

Website Stories: Google to Disable Third-Party Cookies.

Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.

00:18:44 (00:18:44)

Website Engine Room: New Discovery - Mangles KW Finder.

Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.

00:19:48 (00:19:48)

Website Engine Room: Google My Business.

Exploration of the potential benefits and features of Google My Business for enhancing a business's online presence.

Each topic is presented using Markdown format.

Google My Business Optimization (00:21:48)

Discussion on the importance of fully utilizing Google My Business for reputation management and customer interaction.

Importance of Google My Business (00:22:41)

Emphasizing the necessity of setting up and optimizing Google My Business profiles and utilizing its tools for content promotion.

Enhancing User Engagement (00:23:40)

The significance of live chat and optimizing Google profiles for increased audience interaction, especially for consumer businesses.

Control and Communication (00:24:07)

Highlighting the need for businesses to take control of their Google business profiles and the lack of communication from Google regarding profile features.

Website Call to Action (00:25:22)

Suggesting the use of subtle animations and transitions to enhance user experience and engagement on websites.

Modernizing Blog Header Images (00:26:53)

Encouraging research and inspiration from other sectors to modernize blog header images for a more engaging and thoughtful website experience.

Summary and Call to Action Recap (00:28:54)

Recap of previous episodes' topics and the importance of implementing relevant and impactful changes to website content and design.

Conclusion and Future Engagement (00:30:07)

Closing remarks and encouragement for audience engagement, along with a preview of future episodes and a call for feedback.

Host: Jonny Ross

Guest: Karen Yankovich

Episode Overview:

In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.

Key Topics Discussed:

Why Focus on Women Over 40:

• Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.

LinkedIn Mastery:

• Karen's top tips for optimising LinkedIn profiles.
• Strategies for expanding professional networks on LinkedIn.

Overcoming Imposter Syndrome:

• Addressing common challenges faced by women over 40.
• Building confidence and overcoming imposter syndrome.

Building High-Value Networks:

• Karen's insights on relationship building on LinkedIn.
• Leveraging LinkedIn for high-ticket opportunities.

Mindset and Confidence Building:

• The importance of mindset in professional success.
• Techniques for stepping into a powerful and confident professional identity.

Resources and Links:

• https://www.linkedin.com/in/karenyankovich/
• https://karenyankovich.com/
• Take the Quiz: https://karenyankovich.com/quiz/
• https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233

Connect with Us:

• https://podcast.jonnyross.com/
• https://www.linkedin.com/in/jonnyross/

Final Thoughts:

Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.

Women over 40 (00:00:11)

Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.

Podcast and Mindset (00:02:39)

Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.

Misconceptions about LinkedIn (00:03:27)

Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.

Imposter Syndrome (00:10:44)

Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.

LinkedIn Strategies (00:14:32)

Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.

The importance of intentional connections (00:19:07)

Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.

Standing out at conferences (00:21:23)

Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.

Optimizing LinkedIn profile (00:23:14)

Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About" section.

Utilizing LinkedIn creator mode (00:25:18)

Explaining the benefits of using LinkedIn creator mode for showcasing content and positioning oneself as a thought leader.

Effective LinkedIn posting frequency (00:26:06)

Addressing the optimal posting frequency on LinkedIn and the importance of consistent content to stay top of mind.

Building relationships with journalists (00:28:09)

Highlighting the value of engaging with journalists on social media and the impact of sharing and tagging their content.

Empowering mindset and resources (00:30:08)

Promoting a free assessment and resources to help individuals understand their strengths and develop a confident mindset for success on LinkedIn.

Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.

Segments:

Creating a Meaningful Website Action Plan for 2024

• Jonny and Pascal discuss the importance of a structured and inspiring website action plan.
• Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.
• Insight into the 90-Day Website Mastery Healthcheck methodology.
• 90-Day Website Mastery Healthcheck

Mastering SEO Tools for Website Optimisation

• Exploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.
• Discussion on how these tools can streamline website management and content creation.
• Links to tools: Screaming Frog SEO Spider, QUIK by GoPro

2024 Website Trends and Mobile SERP Innovations

• Analysis of the latest website trends for 2024, including new mobile search engine result page layouts.
• Discussion on how these trends influence website design and user experience.

Website Call to Action: Immediate Enhancement Strategies

• Jonny's suggestion: Implement gated content for lead generation.
• Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.

Outro:

Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.

• Visit 90 Day Marketing Mastery for more information and to book a discovery call.
• Connect with Jonny Ross on LinkedIn
• Connect with Pascal Fintoni on LinkedIn

• Share your questions, app preferences, and website links after implementing the suggested changes.
• Subscribe, like, and share the podcast to support us.
• Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.

Creating a Meaningful Website Action Plan (00:01:30)

Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.

Recent Mobile Search Trends (00:13:43)

Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.

The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.

Bold Typography and Depth in Design (00:19:17)

Discussion on the use of bold typography and creating depth in website design, influenced by television and social media.

Website Engine Room Tools (00:21:24)

Recommendations for website management tools, including Screaming Frog SEO Spider and Quick, a video editing app.

Gated Content Strategy (00:25:07)

Advice on gating valuable content behind a signup form to generate leads and potential future clients.

Industry Data Utilization (00:27:43)

Utilizing industry data for retrospective articles and engaging key contacts for contributions, with a focus on reputation management.

Conclusion and Call to Action (00:28:25)

Closing remarks, encouraging feedback, sharing, and subscription, and promoting the 90 Day Website Mastery program.

Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.

Timestamps & Segment Overviews:

• 00:00:17 - Opening & Introduction
• Merry Christmas and holiday greetings from Jonny and Pascal
• Celebrating the 20th episode and the success of the podcast

• 00:01:20 - Segment 1: You Ask, We Answer
• Community Question: What to do with low-traffic blog articles?
• Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove

• 00:07:33 - Segment 2: Website Stories
• Review of 'On-page Video SEO – Whiteboard Friday' by Crystal Carter for moz.com
• Exploring the nuances of video SEO and the importance of video content on web pages

• 00:14:16 - Segment 3: The Website Engine Room
• Jonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitors
• Pascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings

• 00:20:28 - Segment 4: The Website Call to Action
• Jonny's Advice: Implement Progress Indicators for online forms and checkouts
• Pascal's Advice: Revamp your website footer for a fresh look and enhanced credibility

• 00:25:38 - Episode Wrap-up & Reflections
• Recap of the episode’s key points and actionable advice
• Looking forward to 2024 with excitement and anticipation

• 00:28:05 - Closing Remarks
• Invitation to visit 90daymarketingmastery.com for more information and discovery calls
• Encouragement to submit questions, share apps, and website updates for future shoutouts

Links and Resources:

• OptinMonster
• Zoom AI Meeting Summary
• On-page Video SEO – Whiteboard Friday by Crystal Carter
• 90-Day Website Mastery Program

Connect with Us:

• Jonny Ross's LinkedIn
• Pascal Fintoni's LinkedIn

Join us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!

Boost Your Website Success (00:00:22)

Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.

You Ask, We Answer (00:02:12)

Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.

Retain, Rewrite, or Remove (00:03:35)

Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.

On-Page Video SEO (00:07:33)

Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.

Website Stories (00:07:59)

Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.

Video Content Optimization (00:11:08)

Tips for optimizing video content on web pages for better user experience and SEO.

Website Engine Room (00:14:30)

Discussion of OptinMonster and using it for lead generation and website optimization.

Zoom Meetings for Content Creation (00:16:31)

How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.

AI Summary and Behavior (00:17:28)

The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.

Progress Indicator for Conversions (00:20:28)

The importance of adding a progress indicator to increase form completion and checkout conversion rates.

The footer design and copyright statement (00:21:57)

Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.

Trust-building through website longevity (00:24:01)

Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.

Optimizing website content and design (00:25:53)

Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.

Delegation and future website improvements (00:27:39)

Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.

Conclusion and holiday wishes (00:28:05)

Closing remarks, information about the website mastery program, and holiday greetings to the audience.

In this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.

Key Points Discussed:

1. The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.
2. Storytelling in Brand Strategy: The conversation explores how stories evoke emotions and connect with audiences, underlining Simon Sinek's idea that people buy 'why' you do something, not just 'what' you do.
3. Challenges in Brand Evolution: Jackie shares her experiences working with mid-sized and family-owned businesses, discussing the unique challenges they face during brand transitions.
4. The Productive Distancing Method: This segment delves into Jackie's innovative approach to brand strategy, which helps businesses gain clarity on their value propositions and align their offerings with their core mission.
5. Impactful Brand Narratives: The focus shifts to how brands can move from transactional relationships to transformational experiences, thereby creating deeper connections with their audiences.
6. Branding in Food and Wellness: Jackie talks about her passion for the food and wellness industry and how she applies brand evolution strategies in these sectors.
7. Implementing Brand Strategy: The episode concludes with insights into building a messaging platform and the continuous process of brand evolution.

Guest Bio:

Jackie Bebenroth is an award-winning brand strategist with a passion for creating impactful brand narratives. As the Principal of Muse, she has led brand transformations for various national and global brands, specializing in food and wellness industries. Jackie's approach is characterized by her unique 'Productive Distancing' method, which has been instrumental in reshaping how businesses perceive and approach their brand strategies.

Connect with Jackie Bebenroth:

• LinkedIn: Jackie Bebenroth
• Website: Muse Headquarters

Listen and Share:

Join us for this masterclass in strategic evolution and gain valuable insights into the transformative power of branding. Don't forget to subscribe for more episodes and share this podcast with others who might find it valuable.

Listen to the episode

Timestamps:

The importance of brand (00:01:14)

Discussion on the significance of brand in a business and how investing in brand can lead to increased sales over time.

The role of storytelling in branding (00:03:06)

Exploration of how storytelling helps substantiate claims, relate to the audience, and define the purpose behind a brand.

Pain points leading to brand rethinking (00:04:45)

Examining the pain points that initiate conversations about rethinking a brand, including declining sales and the challenges faced by family-owned businesses.

The importance of defining the category (00:13:36)

The speakers discuss the significance of clearly defining the category of a business and how it impacts brand evolution and decision-making.

Moving from transactional to transformational branding (00:15:08)

The conversation explores the shift from a transactional brand narrative to a transformational one, emphasizing the value of purpose and emotional connection in branding.

Creating a messaging platform (00:23:01)

The speakers explain the process of developing a messaging platform, including positioning statements, a messaging toolkit, and the importance of aligning messaging with visual identity.

The productive distancing method (00:26:15)

Discussion about the key to the productive distancing method and the importance of understanding the internal team's beliefs before focusing on external factors.

Challenges faced by family-owned businesses (00:27:21)

Exploration of the challenges faced by established brands and the need to build on the reputation and value within the company before making decisions based on external factors.

The forever evolving nature of brand evolution (00:28:32)

Highlighting the continuous evolution of brand strategy and the importance of constantly evolving and building on the central transformational point of the brand narrative.

In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.

Timestamps & Segments:

00:00:15 - Introduction

• Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.
• Brief overview of the episode's content and objectives.

00:01:07 - You Ask, We Answer

• Community Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"
• Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.

00:08:36 - Website Stories

• Article Review: “Black Friday and Cyber Monday have lost their
• meanings as brands extend promotions” by Gabriela Barkho for Modern
• Retail.
• The hosts delve into changing consumer behaviors and how businesses
• can adapt their promotional strategies beyond traditional sales events.

00:18:19 - The Website Engine Room

Tool Recommendations:

• Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.
• Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.

00:24:22 - The Website Call To Action

• Jonny Ross advises incorporating more whitespace into website design for clarity and readability.
• Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.

00:30:07 - Closing Thoughts

• Recap of the key points from the episode.
• Encouragement to listeners to apply the tips and share their progress.
• Invitation to subscribe and participate in future episodes.

Relevant Links:

• Unbounce: [https://unbounce.com/]
• Eddy from Headliner: [https://eddy.headliner.app/dashboard]
• 90-Day Website Mastery Program: https://90daymarketingmastery.com/

Connect with Us:

• Jonny Ross: https://www.linkedin.com/in/jonnyross
• Pascal Fintoni: https://www.linkedin.com/in/pascalfintoni

Thank you for tuning in! Don’t forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.

The controversy surrounding Twitter feed on a website (00:02:15)

Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.

The relevance and value of social media feeds on websites (00:05:36)

Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.

The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)

Analysis of an article discussing how brands extending promotions have caused Black Friday and Cyber Monday to lose their original meanings.

The controversy around Black Friday and Cyber Monday promotions (00:08:36)

Discussion about retailers extending special promotions for weeks and the criticism surrounding the use of the terms "Black Friday" and "Cyber Monday."

The question of whether to let go of Black Friday and Cyber Monday terms (00:09:34)

Debate on whether it is time to move on from using the terms "Black Friday" and "Cyber Monday" for special promotions.

Differentiating offers and standing out from the competition (00:13:17)

Exploration of the importance of differentiation in creating unique and standout offers instead of following the same promotional trends.

The controversy surrounding Black Friday and Cyber Monday (00:17:02)

Discussion about the reaction to the terms "Black Friday" and "Cyber Monday" and whether they still hold meaning or excitement.

Introduction to Unboundcom (00:18:19)

Introduction and explanation of Unboundcom, an app that allows users to create landing pages for various campaigns.

Introduction to Eddie DIY (00:20:09)

Introduction and explanation of Eddie DIY, a tool that allows users to upload sound files, transcribe them, and use the transcription to create articles or blog posts.

The end of year review and creating case studies (00:25:44)

The hosts discuss the importance of reflecting on completed projects over the past six months and compiling a list of contacts for case studies and testimonials.

The power of storytelling (00:26:56)

They emphasize the significance of telling compelling stories to attract customers and the need for reflection in order to create more up-to-date and engaging narratives.

Controversy surrounding Twitter and Black Friday/Cyber Monday promotions (00:28:03)

The hosts discuss whether to include a Twitter feed on a website and the controversy surrounding brands like Twitter. They also touch on the loss of meaning in Black Friday and Cyber Monday promotions and provide tips on how to stand out and be different.