Jonny Ross Fractional CMO

Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!

Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.

Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.

The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.

The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.

An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.

The concept of accessibility in web design and its role in providing an inclusive online experience for all users.

The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.

Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.

A mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.

The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.

Wrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.

Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.

Join the conversation and connect with Jonny Ross on LinkedIn.

Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.

Don't Miss Out!

Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.

🔊 Listen & Subscribe

• Audio on your favorite podcast platform
• Video on YouTube

Choosing Brighton SEO [00:01:25]

Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.

Content Selection at Brighton SEO [00:03:54]

Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.

Meeting John Miller [00:06:36]

Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.

The power of TikTok [00:10:18]

Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.

AI in search results [00:13:08]

Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.

Focus on speed and accessibility [00:16:19]

Emphasis on the importance of website speed and accessibility in Google's algorithm updates, with future updates likely to prioritize these factors.

The importance of pillar content and using AI [00:21:25]

Creating a pillar piece of content that is resourceful and using AI to help structure it and think about keywords.

Reducing content quantity and increasing quality [00:22:02]

Focusing on creating less content but with higher quality and depth, and using tools to find keywords related to a specific topic.

Embracing AI and focusing on accessibility [00:22:37]

The importance of embracing AI in content creation, while also focusing on accessibility and improving SEO by looking at accessibility scores.

• Jonny Ross
• Pascal Fintoni

• Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.
• The aim is to make you proud of your website again and help it work harder for you.

• Question: Do I need to know HTML to run my website, and what is it anyway?
• Summary: Discussing the basics of HTML and its role in website management.
• Key Takeaways:
• Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.

• Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.
• Summary: Examination of the pitfalls of personalized content.
• Key Takeaways:
• Importance of meaningful insights and relevance in content.
• Focus on specific customer groups for personalization.

• Pascal's Pick: Statista - Portal for Market Data, Research, and Stats
• Jonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.

• Jonny Ross: Improve content readability with bullets and subheadings.
• Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.
• 
  

• LinkedIn: Jonny Ross
• Website: Jonny Ross

• LinkedIn: Pascal Fintoni
• Website: Pascal Fintoni

Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. 🎙️

See you next time!

Do I need to know HTML? [00:02:32]

Discussion on whether content marketers need to know HTML and its benefits in website customization.

Half of personalized content is boring and unhelpful [00:09:06]

Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.

Understanding your audience [00:10:23]

Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.

Understanding Your Audience [00:11:43]

The importance of deeply understanding your audience's mindset, pain points, and journey.

Identifying Key Customer Groups [00:12:48]

Using a mapping exercise to identify the customer groups that are most relevant and important to your business.

Using Data and Research for Content Strategy [00:13:42]

The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.

Planning Ahead [00:23:40]

The speaker discusses the importance of planning ahead and suggests that listeners should start working on their 2023 retrospectives and 2024 forecasts. They recommend putting together a research project team and utilizing local universities and authoritative data sources.

Aligning Efforts with Data Sources [00:24:45]

The speaker emphasizes the need to align efforts with reliable data sources in order to produce meaningful 2023 retrospectives and 2024 forecasts. They suggest following industry authorities, universities, and institutions on Twitter to stay updated and ensure the accuracy and depth of the research.

Improving the Online Experience [00:25:50]

The speaker discusses the importance of creating a more meaningful relationship with designers to enhance the online experience for audiences. They mention personalized content, understanding HTML, and the use of brand colors as tools to improve website design and planning for the future.

🎙️ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. 🌟

• 💡 Why performance marketing isn't enough and why you need brand building
• 📊 The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention
• 🧭 Carolyn's blueprint for effective brand positioning
• 🌟 Real-world examples of companies who have aced their brand strategy
• 📖 Storytelling: The underrated secret weapon in marketing

• Carolyn discusses the importance of aligning performance marketing with long-term brand building strategies.

• Unpacking how a strong brand can elevate your company’s valuation, pricing power, and even talent retention.

• Carolyn walks us through the brand positioning process, using her years of expertise to illustrate how it's done.

• Carolyn shares why she considers Maersk and Chipotle UK as shining examples in the world of branding.

• A look at how storytelling and personality can become a major differentiator for your brand.

• 📌 Strong brands aren't built in a day, and they require a well-thought-out strategy that aligns with performance marketing.
• 📌 Consider your brand as an ongoing narrative, where storytelling and personality play pivotal roles.

🎉 Thanks for tuning in! A huge shoutout to Carolyn for sharing her valuable insights and helping us navigate the intricacies of brand building and performance marketing. 🙏

🔗 Guest Links

• LinkedIn Profile
• Response Marketing Agency

🔊 Listen & Subscribe

• Audio on your favorite podcast platform
• Video on YouTube

Feel free to use these show notes as a roadmap to navigate through this enlightening episode. Happy listening! 🎧

The advantages of using both brand building and performance marketing [00:02:28]

Carolyn explains the importance of finding a balance between brand building and performance marketing and the benefits of using both approaches.

Convincing board-level executives to invest in brand building [00:06:15]

Johnny asks Carolyn how to convince high-level executives to invest in brand building and what arguments can be made to support this investment.

The impact of brand on company valuation, pricing power, and talent attraction and retention [00:06:35]

Carolyn discusses how brand building can affect a company's valuation, pricing power, and its ability to attract and retain talented employees.

Understanding Brand Core [00:11:19]

Carolyn explains the importance of understanding a brand's core beliefs and how it impacts brand positioning.

Brand Positioning Process [00:13:02]

Carolyn discusses the three intersected components of brand positioning: brand truth, audience insight, and market opportunity.

Success Story: Maersk's Brand Transformation [00:19:24]

Carolyn shares the success story of Maersk, a global logistics company, and their brand transformation journey, resulting in significant growth and recognition.

The case study of Lyft [00:21:36]

Lyft's exceptional results, including a 194% increase in sales and over 1000% increase in ebitda since 2016.

The smart advertising strategies of Lyft [00:22:31]

Lyft's use of video shorts, advertising in transportation hubs, and smart TV advertising to reach their target audience.

Brand portfolio strategy and management [00:24:43]

The importance of managing the entire portfolio of brands, making strategic decisions about brand roles and relationships, and leveraging brands for the best results.

The power of brand advertising [00:32:07]

Discussion on how a brand's advertising supports their core belief and the impact it has on creating a difference in the world.

Combining performance marketing and brand building [00:33:12]

Exploration of how a brand can drive immediate sales through performance marketing while also focusing on building brand awareness and loyalty.

The importance of marketing during challenging times [00:34:16]

Insight into the significance of continuing marketing efforts, even during difficult periods, and how it can contribute to long-term growth and success.

Episode 13 of the "90-Day Website Mastery Podcast"

Welcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.

Question: What are content pillars, do they work, and how can I get started?

Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.

• Content themes and topics
• Star content: What makes a good eBook or lengthy article?
• How to use content series to supplement your pillars

Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium

Medium insists on human writing that deepens people’s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?

• Human stories vs. AI-generated content
• Responsible use of AI-assistive technology
• Business needs and search engine considerations

Pascal's Pick: Squoosh.app

Optimize your image files without sacrificing quality for quicker page loading.

Jonny's Pick: FullStory

Get invaluable insights into real user experiences on your site, find bugs, and offer better customer support.

Jonny: Test your website on mobile. It’s not mobile-first anymore; it’s MOBILE, full stop.

Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.

Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!

Jonny Ross

LinkedIn

Website

Pascal Fintoni

LinkedIn

Website

Further Learning:

• Check out our 90 Day Website Mastery Programme

Hashtags:

#WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMastery

Thank you for tuning in, and remember: your website's evolution starts here!

Content Pillars Explained [00:02:38]

Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.

Confusion around Content Pillars [00:02:46]

They address the confusion caused by different interpretations of the term "content pillars" and how it can mislead users.

Medium's Stance on AI-generated Writing [00:08:13]

They discuss an article by Scott Lamb, Vice President of Content at Medium, about the importance of human storytelling and Medium's decision to prioritize human writing over AI-generated content.

The importance of human storytelling and limitations of AI-generated writing [00:10:57]

Discussion on Medium's position on AI-assisted content and the need for clear labeling. Debate on the value and limitations of AI in writing.

Debate on the use of AI in content creation [00:12:00]

Discussion on an agency's decision to not use AI in content creation. Exploring the benefits and potential of AI in writing and content creation.

The need for clear guidelines and best practices in using AI-generated content [00:13:17]

Exploration of the role of AI in content creation and the importance of clear guidelines for businesses, organizations, and social networks. Mention of AI-written content ranking well in Google.

The importance of mobile experience [00:22:19]

The speakers discuss the need for websites to prioritize mobile experience and ensure it is perfect, as Google bases its decisions on the mobile experience.

Recording and showcasing achievements on websites [00:26:48]

The speakers recommend recording and showcasing awards, certifications, and memberships on websites to build trust with customers.

Content pillars and focusing on customer needs [00:29:31]

The speakers suggest considering what products or services to sell more of and what customers need to understand better when developing content pillars.

This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'

Introduction:

• Welcome to the '90-Day Website Mastery Podcast'!
• Hosted by Jonny Ross and Pascal Fintoni.
• Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.
• Rediscover pride in your website with expert insights and advice.

Segments:

1. You Ask, We Answer:

• Addressing community questions and online queries.
• Question for this episode: "What are websites wireframes and do they really help?"
• Pascal and Jonny explore the significance of wireframes in website design.
• Highlighting wireframes as crucial tools for planning website layout and structure.

2. Website Stories:

• Reviewing an informative article/podcast/video.
• Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."
• Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.

3. The Website Engine Room:

• Recommended apps and tools for website management and content creation.
• Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.
• Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.

4. The Website Call To Action:

• Practical action points for immediate website improvement.
• Jonny's advice: Thoroughly test website forms, validation, and user experience.
• Pascal's tip: Audit inbound links and collaborate for content amplification.

Reflection and Roundup:

• A recap of the episode's key takeaways.
• Emphasis on teamwork, investment, and continuous improvement for website success.
• Invite listeners to share their experiences and implement insights.

Outro:

• Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'
• Visit 90daymarketingmastery.com for more information and book your discovery call.
• Stay connected by sending questions and updates.
• Join us for the next episode, and remember, your website's transformation journey starts here!

Hosts:

• Jonny Ross
• LinkedIn: Jonny Ross
• Website: jonnyross.com
• 
  
• Pascal Fintoni
• LinkedIn: Pascal Fintoni
• Website: pascalfintoni.com
• 
  

Explore our 90-Day Website Mastery Programme:

• 90daymarketingmastery.com

Wireframes: The Importance of Planning [00:02:44]

Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.

Content Recency and Link Building [00:09:58]

Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive traffic.

Timestamp 1 [00:11:02]

SEO tactics to boost organic traffic, including releasing a free version as a PR stunt and targeting international audiences.

Timestamp 2 [00:12:27]

The importance of updating content regularly and the role of partnerships in branding and cross-selling.

Timestamp 3 [00:15:54]

The significance of links, up-to-date content, and hyperlocal targeting in improving organic traffic.

The assistant's role in content creation [00:22:42]

The assistant helps accelerate content creation by providing guidelines and structure, allowing the creator to focus on their own tone of voice.

The importance of reflection and learning in content creation [00:24:08]

Creating content oneself allows for reflection, learning, and thinking, which are crucial elements that would be lost if relying solely on an AI tool.

Website call to action: Testing forms [00:25:11]

The call to action is to regularly test website forms to ensure they are functioning correctly, including spam captchas, email notifications, and validation.

🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more.

🔍 What you'll discover:

- The real difference between demand generation and lead generation.

- Common mistakes businesses are making in their marketing strategies.

- How B2B buying behaviors are evolving and how to stay ahead.

- Crafting a winning demand generation strategy.

- Avoiding the pitfalls of 'Random Acts of Marketing'.

🎉 Whether you're a seasoned marketer or just diving into B2B, Deanna's insights are a goldmine. Don't miss out!

Understanding Demand Generation [00:02:30]

Deanna explains the difference between lead generation and demand generation and why demand generation is critical in B2B marketing.

Adapting to Changing B2B Buying Behaviors [00:05:55]

Deanna discusses how B2B buyers are completing up to 80% of their purchase decision through digital avenues before engaging with a sales rep.

Building a Demand Generation Engine [00:08:39]

Deanna talks about the three pillars of building a demand generation engine and where businesses need to be featured or named to be considered by buyers.

The strategy for identifying ideal customer profile [00:08:49]

Identifying the best fit companies to target, having a unique point of view, and developing a content marketing and demand gen strategy.

The importance of understanding ideal customer profile [00:10:05]

Understanding when and how and where the ideal customers consume information.

The three pillars of a demand generation engine [00:11:07]

Creating content for every stage of the funnel, building a robust website, utilizing managed channels, and tapping into third-party channels for credibility and reach.

Timestamp 1 [00:18:11]

"Channels for B2B marketing"

Discussion on the effectiveness of different channels for B2B marketing, including LinkedIn, Google Ads, Facebook, and Instagram.

Timestamp 2 [00:19:54]

"The issue with digital advertising"

Exploration of the limitations and challenges of relying solely on digital advertising for lead generation, including low conversion rates and slow sales cycles.

Timestamp 3 [00:24:23]

"Example of a brand doing demand generation well"

Mention of Lavender, a technology company in the sales space, as an example of a brand successfully building brand awareness and utilizing third-party channels like LinkedIn for demand generation.

Lead Generation and Demand Generation [00:27:02]

The speaker discusses the transition from lead generation to demand generation and the importance of running both programs simultaneously.

Different Approaches in Demand Generation [00:28:07]

The speaker explains how demand generation requires a different mindset and tactics compared to lead generation.

Building a Demand Generation Engine [00:29:49]

The speaker emphasizes the importance of focusing on long-term growth and building a demand generation engine to attract future prospects.

Guest Links:

🔗 [GrowthMode Marketing](http://www.growthmodemarketing.com/)

🔗 [The Demand Gen Fix Podcast](https://podcasts.apple.com/us/podcast...)

Tune in now!

🎧 [Audio on your favourite podcast platform](https://podcast.jonnyross.com/listen)

🎥 [Watch on YouTube](  

 / fleekmarketing  )

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

Is blogging still relevant in 2023?

Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.

https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/

A case study about the Curry’s ‘“No Questions Unanswered” back-to-school creative campaign.

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editing

Jonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. 

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!

Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

1. You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

What are avatars or archetypes and how can they help me run my website?

Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:

https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates

Jonny Ross: https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in Google

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross:  check your legals. T&c’s cookie policy. Privacy policy.  

Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ 

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/ 

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”.

It would have been a PR disaster! Find out the story!

We will try to cover as much of this as possible:

💥 How to get clear on your message

💥 Why brand and performance marketing needs to be on the same “team”

💥 Knowing when to try something new and when to stick to the basics

💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”

💥 Investing: what it is worth putting £ into for marketing and where you can cut costs

💥 Failing fast and using this information to pivot

And more!

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.

Relevant links:

The Grow CMO: https://www.thegrowcmo.co/

Brooke on the Grow: https://brookeonthegrow.com/

LinkedIn: https://www.linkedin.com/in/brookejan...

We talk Brand positioning, Marketing strategy and Advertising effectiveness.

How important is brand compared to performance marketing?

We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!

How can challenger brands position themselves for profitable growth?

How can you build a big brand on a small budget?

How can you get the impact of a TV campaign for a fraction of the cost?

What’s the biggest mistake small companies make with their marketing?

A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.

A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.

Faisal’s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.

Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.

Website: https://creativebusinesscompany.com/

Twitter: @faisaldontbunt

LinkedIn: https://www.linkedin.com/in/faisal siddiqui/