02:12 - Many business owners confuse their wish list with a real business diagnosis. What’s needed is a proper business diagnostic and root cause analysis.

04:02 - James’s 8-point business diagnostics system scores key areas of your business to reveal where growth is stuck.

05:38 - Some business models create the very problems owners are trying to fix, because the solution design was flawed from the start.

06:58 - A scalable business model rewards growth-friendly behaviors, builds around scalable metrics, and reduces reliance on personal delivery.

08:22 - Even the best plan fails if it’s not executed with clear role alignment and accountability.

09:44 - With the right data and honest scoring, you can run a real business diagnostic to identify your main constraint.

11:26 - Most growth ceilings aren’t marketing issues. They’re business model issues revealed through proper business diagnosis.