Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- “Start With Why.” Simon and David have been taking this concept of “the WHY” to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY.