Even though 75% of the workforce has a pet at home, only 2% of those pets are insured. Why such a disparity, and how can we increase the rate of adoption for insurance? This week, Shawn & Ivan welcome Aaron Oaks of United Pet Care to discuss pet benefits. Aaron recommends Pet Nation by Mark L. Cushing (amzn.to/3nduyk1) & The Lean Startup by Eric Reis (amzn.to/3BQanwG). Learn more about Aaron at unitedpetcare.com.