To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist.

Topics:

1:10 Google wants your video answer for their search results - IF you’re famous enough

• How big a celebrity do you have to be?
• Why is it only available on iOS devices?
• Is direct answers moving towards video answers?
• What could this mean for SEO?

07:15 Text ads keep on getting longer... Google is extending the extra text available with responsive text ads, to regular text ads.

• What is this about?
• What might this mean for click-through-rate and ad position required to get traffic?

11:40  Google launches expandable snippets

• What are expandable snippets?
• Does this mean that people will spend more time on the SERP?
• What implication might this have for SEOs?

22:13  What exactly are Google’s Sponsored Units on search and why do you need to know?

• What are Google’s Sponsored Units on search?
• What industries need to pay attention most and why?
• What are the main benefits to using them?

This episode's guests:

Lukasz Zelezny, the Director of Organic Performance at ZPG Plc; and
Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub