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#114: How to Simplify Marketing When You’re Under-Resourced
In this recap episode, Ashlan and Tory debrief their conversation with Liz Ruf of Elizabeth Ruff Consulting and pull out the big entrepreneurship lessons: building a business for freedom, staying adaptable through market shifts, and why mission-driven work is getting hit hard by funding realities. They also talk nonprofit board accountability, simplifying marketing when resources are tight, and why not every entrepreneur needs to scale.
If you’re a small business owner or nonprofit leader trying to do “all the things” (and feeling like you’re losing your mind), this episode will help you refocus on what actually matters, plus how to build a business model that fits your real life.
Key Takeaways:
- Entrepreneurship is “reinvention on repeat.” Markets shift, funding changes, tech evolves, and your business has to evolve with it.
- Nonprofits are in a catch-22: they need stronger storytelling and fundraising right now, but budget cuts and staff reductions make execution harder.
- Simplify your marketing to what you can actually sustain. Go deeper on fewer platforms instead of spreading thin everywhere.
- Nonprofit boards need to carry their share, especially in fundraising. If a board approves a deficit budget, the board should be part of the solution.
- Not everyone needs to scale. A sustainable, values-aligned business is a legit goal, even if startup bros disagree.
This episode references our conversation with Liz Ruf, episode #113 on Apple Podcasts, Spotify, and YouTube.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- https://www.instagram.com/ashbeanpdxmktg
- https://www.linkedin.com/in/ashlan-glazier-anderson
- With Tory:
- https://www.instagram.com/imaginemarketingstrategies
- https://www.linkedin.com/in/victoriaproppe
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
Like our content? Be sure to subscribe and review!
Want to keep in touch?
Find us on:
Youtube
Instagram
View all episodes
By Victoria Proppe & Ashlan Glazier-AndersonIn this recap episode, Ashlan and Tory debrief their conversation with Liz Ruf of Elizabeth Ruff Consulting and pull out the big entrepreneurship lessons: building a business for freedom, staying adaptable through market shifts, and why mission-driven work is getting hit hard by funding realities. They also talk nonprofit board accountability, simplifying marketing when resources are tight, and why not every entrepreneur needs to scale.
If you’re a small business owner or nonprofit leader trying to do “all the things” (and feeling like you’re losing your mind), this episode will help you refocus on what actually matters, plus how to build a business model that fits your real life.
Key Takeaways:
- Entrepreneurship is “reinvention on repeat.” Markets shift, funding changes, tech evolves, and your business has to evolve with it.
- Nonprofits are in a catch-22: they need stronger storytelling and fundraising right now, but budget cuts and staff reductions make execution harder.
- Simplify your marketing to what you can actually sustain. Go deeper on fewer platforms instead of spreading thin everywhere.
- Nonprofit boards need to carry their share, especially in fundraising. If a board approves a deficit budget, the board should be part of the solution.
- Not everyone needs to scale. A sustainable, values-aligned business is a legit goal, even if startup bros disagree.
This episode references our conversation with Liz Ruf, episode #113 on Apple Podcasts, Spotify, and YouTube.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- https://www.instagram.com/ashbeanpdxmktg
- https://www.linkedin.com/in/ashlan-glazier-anderson
- With Tory:
- https://www.instagram.com/imaginemarketingstrategies
- https://www.linkedin.com/in/victoriaproppe
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
Like our content? Be sure to subscribe and review!
Want to keep in touch?
Find us on:
Youtube
Instagram