July 03, 2025

114| Telling the Story: How Video Disciples and Engages

35 minutes

In this conversation, Melissa and Shana discuss the transformative role of video in church communication and digital discipleship. Shana shares her experiences at Church of the Nativity, highlighting how video storytelling, particularly through testimonials, can engage parishioners and foster community.

They explore the creative process behind producing message series trailers, the importance of authenticity in storytelling, and practical tips for parishes with limited resources. The discussion emphasizes the need for churches to leverage the talents within their congregations and adapt to the evolving digital landscape.

Takeaways

Shana is the director of marketing and video at Church of the Nativity.

Video is a key communication tool for discipleship and storytelling.

Trailers for message series help set the tone and engage parishioners.

Authenticity in storytelling is crucial for impactful video content.

Testimonial videos capture life-changing stories and deepen faith.

Collaboration and creativity are essential in video production.

Parishes can start video projects with limited resources and equipment.

Engaging the next generation in video production fosters community ownership.

Measuring success involves looking at engagement and achieving ministry goals.

The future of church video should focus on authenticity amidst AI-generated content.

Get our FREE Communications Resources here: https://www.rebuiltparish.com/communications-resources

Chapters

00:00 - Introduction to Digital Discipleship

02:04 - The Role of Video in Church Communication

05:55 - Creating Engaging Message Series Trailers

09:58 - The Importance of Testimony Videos

13:50 - Drawing Out Authentic Stories

17:49 - Using Testimonies Effectively

21:56 - Balancing Quality with Limited Resources

26:07 - Measuring Success in Video Content

29:58 - The Future of Video in Church

Keywords

digital discipleship, church communication, video production, storytelling, testimonials, parish engagement, creative ministry, church marketing, video strategy, community building

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