01:30 - Even small, casual conversations can reveal powerful client insights that shape your positioning and show what customers truly value.

03:15 - Listening consistently to client struggles through a structured client feedback system or feedback loops uncovers repeat patterns that point to the real problems worth solving.

04:58 - Every breakthrough your clients experience can be captured through a client feedback tool or client feedback survey and transformed into powerful marketing assets.

07:18 - The path to standing out in a crowded market is built on actual voice of the customer data and client transformation, not assumptions.