Today's guests:Mark Traphagen, Content Strategy Director at Perficient Digital Marie Haynes, Owner at Marie Haynes Consulting, Gianluca Binelli, Founder at Booster Box

Topics:

1:35 Google is now encouraging you to consider adding datePublished and dateModified to your structured data

• What value could this provide from an SEO perspective?
• In what type of scenario would you use this information?
• In what type of scenario wouldn't you use this information?
• Does WordPress publish this as standard?

 

8:01  Google introduces ad strength indicator – and also reporting for responsive search ads

• What data feeds into the ad strength indicator?
• How can you improve your score?
• What impact will improving your score have?
• What reporting is available for responsive search ads?

 

 

16:43 Content Marketing Close-Up feature

Today we're looking at an article called "Mobile vs Desktop Usage in 2018: Mobile takes the lead" which was published on StoneTemple.com.

• This is part of a study series which has been quite successful for you in the past - why so?
• What our other guests would have done differently