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115. The 3 Hard Skills You Need in Brand Strategy
Designers always want to know... “what am I missing in my brand strategy process?”
Usually it's the same things... the 'hard' skills.
They already have the soft skills.
Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.
The gap is the technical skills.
Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.
In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.
Bec
Connect with me
The Brand Method program
Free Positioning Strategy Training
Find me on Instagram
View all episodes
By Bec Hughes | Brand Strategy MentorDesigners always want to know... “what am I missing in my brand strategy process?”
Usually it's the same things... the 'hard' skills.
They already have the soft skills.
Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.
The gap is the technical skills.
Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.
In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.
Bec
Connect with me
The Brand Method program
Free Positioning Strategy Training
Find me on Instagram