01:14 - Most businesses fail because they let the wrong clients in. 

02:29 - Before, a wide range of clients come in with mixed results. After, only the right clients come through.

03:55 - Founders avoid changing filters because they rarely map clients to results. 

04:42 - The tuning process helps you understand who wins and why.

06:09 - Running the loop reveals the patterns that cause drag and complexity.

07:28 - The loop guides you through mapping clients, reconciling promises, and updating filters.

08:49 - Better filters bring better clients who implement faster and require less support.