00:55 - A strong performer can turn the same volume of leads into exponentially more profit.

02:09 - Most teams only measure what happened, not what created the result.

02:50 - Activity shows who is following the process and who is skipping the steps that move deals forward. 

03:46 - A weak rep does more than miss a sale. They lose the future value of that customer and hand your competitors long term revenue.

04:39 - You need one set for activity and one set for outcomes to understand what is really happening. 

05:10 - The difference between your best and weakest performers highlights the exact steps that break down. 

06:01 - Your best reps are following a pattern that produces consistent results. 

06:48 - Strong performers convert more because they follow more of the process, more consistently.

07:45 - Service businesses have the same step-by-step flow, even if it looks different from a dealership.

08:32 - Weekly data reveals trends long before they become problems.