2 posts from Derek Sivers with marketing insight that you might not have thought about before. Episode 116: Assume the Basic Sale & Go for Quantity & The Power of No Reward by Derek Sivers (Efficiency & Productivity). Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998. It became the largest seller of independent music online, with $100M in sales for 150,000 musicians. In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education. He is a frequent speaker at the TED Conference, with over 5 million views of his talks. Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories. The original posts are located here: and