This is what you need to consider before hiring your husband to work in your coaching business or any online business.

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how does one keep their masculinity? 

How does a man keep his masculinity if he is working?

 For his wife or in his wife's business. Now, first I want to address the common saying that I see in the boss babe groups or the women influencers of the world or women coaches, and that's the idea of "I want to retire my husband."  

And having the goal of retiring your husband, I am an absolute 100% fuck no to.   

Retiring your husband and I will explain more because maybe people get it confused thinking that I am a retired man, but I'm doing this video , so I'm not retired.   You should never retire your husband unless the whole marriage thing, sickness and health and understanding that there's times where one person may be in need of the other.  

You're co-creating together. You're not gonna be at your strongest throughout the entire marriage. 

Yes, I do agree in within sickness and in health to support each other, things like that. But in most cases, in any normal circumstance where you're both healthy, you're both able bodied and you're both kicking ass.   

There is no reason you should ever retire your husband. And this is why. The reason is because masculinity grows through challenge.   Men are meant to be driven by their purpose. So you never want to.   

It's basically looking at assets and liabilities. You never want to feel like your husband is a liability rather than an asset to the family and to the business if you decide to co-create a business.