In this episode, Kimberly Weitkamp and Steve Werner discuss:

• From full-time waiter to webinar and presentation master
• How story ties into successful selling
• Engaging vs. leading

Key Takeaways

• Lessons from the dining industry
• The Tony Robbins wake-up call
• Why it’s NOT about what you teach
• Why ads are not everything
• Story as pivot point
• The feature vs. outcome vs. benefits debate

Connect with Steve

Website: www.StoriesThatScale.com 

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/