Email marketing is a subject that causes a lot of confusion. How do you produce effective email marketing? Angie Meeker gives us some straightforward advice to get your email campaigns running on all cylinders.

Show Sections

0:00 Intros

1:57 Where People Go Wrong With Email Marketing

4:10 Finding The Sweet Spot

6:12 The Promotions Folder in GMail

8:44 Getting People To Sign Up To Your Newsletter

10:42 Tailor Your Offer To The Content Being Read

11:19 You're Not Using Enough Opt-In Boxes

12:18 Pop-Ups Still Work

14:00 Add Email Opt-in Offers In The Content

15:00 Exit Pop-ups Are Best

16:16 How To Find Your Own Sweet Spot With Email Frequency

18:06 Correlation Between Conversion Rate and Sales

19:08 Fighting Inertia and Getting Businesses To Use New Tools

20:40 Establishing Trust With Business Owners

21:40 Show Them A Clear Path To Their Goal

22:30 Businesses Need To Find Their Marketing Voice

25:09 Feeling Confident in Your Marketing Message

27:06 Angie's Favorite Motivation Books

27:33 The 10x Rule

30:27 The Closers Survival Guide

31:48 Decoding Prospect Objections

33:42 Contact Information For Everyone

Guest:

Angie Meeker

http://mynameisangie.com/


Hosts:

Jonathan Denwood

https://www.wp-tonic.com

John Locke

Lockedown SEO

Read the Article and get Bonus Content not included in the podcast:

https://www.wp-tonic.com/podcast/116-truth-about-email-marketing-angie-meeker/

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WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.