In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics. 

In this episode, we chat about what these metrics actually are, as well as examples of each and why they're important. You will also learn how you can use both metrics together to track what you should do moving forward in your business. You will see success by monitoring the leading and lagging metrics of marketing, versus solely focusing on the final result. 

When you're thinking about leading and lagging metrics, really think about what your goals are so that you can identify where they fall into the bigger picture. Then you can make the decisions and adjustments you need in order to achieve that bigger picture.

If you break it down to what you actually have control over, for example, “I need to book three sales calls every single week”…That's manageable! 

Key Takeaways/Episode Timestamps:

• A quick definition of leading vs lagging metrics {1:43}
• Leading metrics {3:08}
• How can leading metrics help to determine how lagging metrics are achieved? {9:30}
• Lagging metrics {12:30}
• Figuring out if a metric can be both a leading and lagging metric {15:27}
• Goals for each of these metrics {20:24}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find Jenzaia on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Jenzaia → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]