Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Think you need paid ads to pack a virtual summit? 

Let’s flip that script (coming from a FB ad strategist!). 

Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a visible, human presence!

You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!).

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers.  The key is finding that specific audience that will self-select if the summit is for them without being so niche that only a handful of people qualify. 

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!

Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit.  That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending. 

After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.

While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers. 

Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Ever watched your Facebook ad budget disappear with nothing to show for it? 

You're not alone. 

In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!

In this episode, I share the three essential funnels every summit host needs to implement for maximum impact.   

Funnel #1 is highly recommended

Funnel #2 is nice to have, especially for experienced summit hosts

Funnel #3 is 100% necessary and your summit might flop without it...

Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and how to fix them.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Ready to amplify your summit with paid advertising? 

In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.

In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them.  Plus, I give some tips and strategies for improving the metrics if things aren't going well.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]