Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit episodes

  • 188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use

    There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing. 

    Join us for this episode as we dissect each of these different audiences and walk through how to set each one up.  You'll even hear Jenzaia stumbling through the ads manager throughout the episode! 

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    20 min
  • 187 | A 3-Day Testing Protocol for Success

    Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!

    Get started optimizing right away!

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    19 min
  • 186 | Using Urgency In Life & Business

    Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋‍♀️

    Come along with me as I learn how cultivating a sense of urgency in my life and business.  Today, I'm sharing some tips that I'm personally using to become better at this important skill!

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    13 min
  • 185 | Are You Experiencing Campaign Fatigue?

    Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time!  Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!

    In this episode of Market, Scale, Grow as we chat about...
    ✨ Understanding campaign fatigue and how to identify it
    ✨ Managing Frequency and the impact of audience size
    ✨ Three recommendations to fix campaign fatigue

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    23 min
  • 184 | Debunking Tripwires: Essential Email List Strategies for Business Growth

    Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. 

    In this episode of Market, Scale, Grow as we chat about...
    ✨ the necessity of tripwires (or are they really necessary?)
    ✨ the value of tripwires
    ✨ the importance of lead generation in a marketing strategy
    ✨ strategically planning for growth and scaling

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    24 min
  • 183 | Diversifying Your Marketing Plan

    Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.

    Discover how creating long-form content like podcasts or YouTube videos can provide high-value offerings to your audience, establishing trust and expertise in your field. Explore the realm of content repurposing to enhance your presence on search engines and why sharing your knowledge freely paves the way for nurturing lasting relationships. Through personal stories and proven strategies, we illustrate why convenience and expert insights often triumph over DIY efforts. Plus, unravel the potential of a strong email strategy to keep your audience engaged and connected. Join us on this journey to expand your reach and deepen your connection with your audience.

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    26 min
  • 182 | Mastering Tracking With The Facebook Pixel

    Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API!  These tools often feel very complicated and even unnecessary.  But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!

    In this episode of Market Scale Grow, we'll cover...
    ✨ exactly what the pixel is and why it isn't really that scary
    ✨ why the pixel is important
    ✨ a little bit about the Conversion API and how to decide what's best for you


    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    18 min
  • 181 | Being Selective with FB Ads: Smart Strategies For Running Ads

    Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan.  Do you even need to be running ads?


    In this episode of Market Scale Grow, we'll cover...
    ✨ the absolute basics to cover before even considering ads
    ✨ 3 things to have in place to ensure success beyond your ads
    ✨ the exact types of ads I recommend you run


    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    26 min
  • 180 | Five Landing Page Optimization Tips

    Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering!  From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!

    In this episode of Market Scale Grow, we'll cover...
    ✨ the difference between long and short landing pages
    ✨ 5 mistakes that have a huge impact on landing page results
    ✨ how I suggest you go about fixing these to grow your results!

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    19 min
  • 179 | Turning Struggling Facebook Ads into Success: A Case Study

    Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!

    In this episode of Market Scale Grow, we'll cover...
    ✨ a simple yet critical mistake we made
    ✨ the power of a testing protocol that helps you identify issues
    ✨ the order we troubleshooted through the different issues

    __________________

    Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
    Email Me → [email protected]

    16 min

About Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

From the publisher's feed

Welcome to Before Your Summit!


Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum...…

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